Location: Bengaluru (Work From Office - Domlur)
Experience: 10–15 years | B2B AI/SaaS Brand Marketing Leadership
Function: Growth & Marketing Leadership
What You’ll Own
-
Build the marketing vision & strategy for BlueMachines.ai across brand, product marketing, growth, content, and PR.
-
Create our category narrative and positioning in the fast-evolving agentic conversational AI space.
-
Lead full-funnel demand generation to fuel enterprise pipeline and revenue.
-
Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning.
-
Build and scale a high-performing marketing organization.
-
Represent BlueMachines.ai at high-value and high-visibility events, both in India and abroad,
-
Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach.
-
Build the brand narrative and POV for BlueMachines.ai in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership.
-
Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling.
-
Develop the full content engine — editorial calendar, distribution strategy, content systems.
What We’re Looking For
-
10–15 years of experience in B2B tech, with significant time in AI/SaaS/product-led companies.
-
Proven track record of taking products from 01 and 1N in an early-stage or rapidly scaling environment.
-
Strong grasp of AI trends, enterprise AI adoption, and competitive landscape.
-
Expertise in brand building + demand gen + product marketing.
-
Excellent storytelling skills — can simplify complex AI concepts into a compelling narrative.
-
Leadership experience managing multi-disciplinary marketing teams.
-
High ownership, comfort with ambiguity, and ability to execute fast.
Why Join Us?
-
Build the marketing engine for Apna’s bold new AI vertical from scratch.
-
Shape the narrative in a category that will define the next decade of enterprise software.
-
Work directly with founders and product leaders solving high-impact global problems.
-
Hyper-growth environment with autonomy, speed, and the chance to build something iconic.
