About the Role
We are looking for a passionate and enthusiastic Performance Marketing Intern to join our digital marketing team. This internship is designed for individuals who want to build a career in performance marketing and gain hands-on experience with live advertising campaigns.
The selected candidate will work closely under the guidance of our Performance Marketing Head, learning industry best practices while contributing to real client and in-house projects.
Key Responsibilities
- Assist in planning, creating, and managing Google Ads and Meta Ads campaigns.
- Support campaign optimization to improve performance and ROI.
- Monitor campaign performance and prepare daily, weekly, and monthly reports.
- Conduct keyword research, audience research, and competitor analysis.
- Assist in creating ad copies and coordinating with the design team for creatives.
- Track campaign metrics including CTR, CPC, CPA, ROAS, and Conversion Rate.
- Learn conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics (GA4).
- Support A/B testing of advertisements and landing pages.
- Assist in campaign budgeting and performance analysis.
- Stay updated with the latest trends in digital marketing and paid advertising.
Training & Mentorship
During the internship, you will receive hands-on training from our Performance Marketing Head, including:
- Google Ads Campaign Management
- Meta (Facebook & Instagram) Advertising
- Campaign Strategy & Planning
- Audience Targeting & Retargeting
- Conversion Tracking & Analytics
- Google Analytics (GA4)
- Google Tag Manager
- Meta Business Suite
- Google Merchant Center
- Campaign Budget Management
- Performance Reporting & Optimization
- A/B Testing
- E-commerce Marketing Strategies
- Lead Generation Campaigns
- Sales Funnel Optimization
- Marketing Automation Basics
Eligibility
- Bachelor's degree (completed or pursuing) in Marketing, Business Administration, Commerce, Computer Science, or a related field.
- Freshers are encouraged to apply.
- Basic understanding of digital marketing is an advantage.
- Strong analytical and communication skills.
- Willingness to learn and work in a fast-paced environment.
Skills You'll Develop
- Performance Marketing
- Google Ads
- Meta Ads
- Google Analytics (GA4)
- Google Tag Manager
- Digital Advertising Strategy
- Campaign Optimization
- Data Analysis
- Reporting & Dashboard Preparation
- E-commerce Marketing
- Lead Generation
- Conversion Optimization
What We Offer
- Hands-on experience with live client projects.
- One-on-one mentorship from the Performance Marketing Head.
- Exposure to industry-leading digital marketing tools.
- Certificate upon successful completion of the internship.
- Opportunity for a full-time position based on performance.
- Friendly and collaborative work environment.
- Continuous learning and career growth opportunities.
Pay: ₹3,000.00 - ₹5,000.00 per month
Work Location: In person
