We are looking for a highly skilled Shopify E-commerce & Performance Marketing Manager who can independently manage and scale our online business. The ideal candidate should have expertise in Shopify store management, product listing, website optimization, coding/customization, Meta Ads, Google Ads, SEO, and international sales growth.
Key ResponsibilitiesShopify Store Management
- Complete management of Shopify store operations.
- Product listing, catalog management, collections, and inventory updates.
- Store setup, theme customization, and website optimization.
- Improve user experience (UX/UI) and conversion rates.
- Integration of payment gateways, shipping partners, and third-party apps.
- Troubleshoot technical issues and maintain website performance.
Website Development & Coding
- Knowledge of Shopify Liquid, HTML, CSS, JavaScript, and basic app integrations.
- Custom landing page creation and theme modifications.
- Speed optimization and mobile responsiveness improvements.
- Implement tracking pixels, analytics, and conversion tools.
Digital Marketing & Performance Marketing
- Plan, launch, and optimize Meta (Facebook & Instagram) Ads.
- Manage Google Ads (Search, Shopping, Display, Performance Max).
- Create retargeting, lookalike, and audience-building campaigns.
- Monitor ROAS, CAC, CTR, and conversion metrics.
- Scale profitable campaigns while maintaining target ROI.
SEO & Organic Growth
- On-page and technical SEO for Shopify.
- Keyword research and content optimization.
- Improve organic rankings and website traffic.
- Manage email marketing and customer retention campaigns.
National & International Sales
- Develop strategies for domestic and global markets.
- Manage international shipping, pricing, currencies, and taxes.
- Optimize product feeds for marketplaces and shopping channels.
- Identify new growth opportunities and sales channels.
Analytics & Reporting
- Track store performance using GA4, Meta Ads Manager, Shopify Analytics, and Google Search Console.
- Prepare weekly and monthly performance reports.
- Recommend growth strategies based on data insights.
Required Skills
- Strong Shopify expertise.
- Knowledge of Shopify Liquid, HTML, CSS, and JavaScript.
- Meta Ads and Google Ads management experience.
- SEO and conversion rate optimization knowledge.
- Experience in scaling D2C brands.
- Understanding of international e-commerce operations.
- Strong analytical and problem-solving skills.
Preferred Experience
- Experience with fashion/apparel brands.
- Knowledge of Klaviyo, Mailchimp, GA4, Hotjar, and Google Merchant Center.
- Proven record of increasing online sales and ROAS.
KPIs
- Revenue Growth
- ROAS Improvement
- Website Conversion Rate
- Customer Acquisition Cost (CAC)
- Organic Traffic Growth
- International Sales Growth
Salary: As per experience + performance incentives.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
