Area Sales Manager (ASM)
Department: Sales and Marketing
Reporting To: Regional Sales Manager / Sales Head
1. Sales Revenue s Volume Achievement
Objective: Achieve assigned sales targets for the allocated territory.
Key Responsibilities
· Achieve monthly, quarterly annual sales targets
· Drive product-wise sales (UPVC, CPVC, Agri Pipes C Fittings)
· Improve market share in assigned area
· Push high-margin and focus products
KPIs
· Target vs Achievement (%)
· Product-wise sales growth (%)
· Contribution margin (%)
Weightage: 30%
2. Distributor / Dealer Network Development
Objective: Expand and strengthen distribution network.
Key Responsibilities
· Appointment of new distributors C dealers
· Territory-wise coverage expansion
· Ensure distributor viability and ROI
· Activate non-performing dealers
Objective: Increase brand visibility and market penetration.
Key Responsibilities
· Execute marketing and promotional activities
· Conduct plumber meets, dealer meets C demos
· Improve shelf visibility C branding
· Track competitor activity
3. Collection s Credit Control
Objective: Ensure timely collection and healthy receivables.
Key Responsibilities
· Achieve monthly collection targets
· Control outstanding and overdue payments
· Adhere to credit policy
· Coordinate with accounts team
4. Channel Partner Relationship Management
Objective: Build strong long-term relationships with channel partners.
Key Responsibilities
· Regular distributor/dealer visits
· Resolve trade issues C complaints
· Joint business planning
· Improve partner satisfaction
5. Team Management s Development
Objective: Lead and develop sales team in the area.
Key Responsibilities
· Guide Sales Officers / Executives
· Set targets C review performance
· Training C capability building
· Discipline C productivity management
KPIs
· Team target achievement (%)
· Sales staff productivity
· Training programs conducted
Weightage: 10%
6. Forecasting, Reporting s MIS
Objective: Ensure accurate planning and timely reporting.
Key Responsibilities
· Monthly sales forecasting
· Timely submission of reports
· Pipeline C order tracking
· Coordinate with production C dispatch
KPIs
· Forecast accuracy (%)
· MIS submission timeliness
· Order fulfillment ratio (%)
Weightage: 5%
7. Compliance, Process s Company Policies
Objective: Ensure adherence to company policies and ethics.
Key Responsibilities
· Compliance with pricing C discount policy
· Ethical trade practices
· Proper documentation
· Policy adherence
KPIs
· Policy deviation cases
· Audit observations
· Process compliance score
Weightage: 5%
Pay: ₹19,000.00 - ₹50,000.00 per month
Work Location: In person
