Job Description – SEO Executive
Company: PAS Digital Technologies
Experience Required: 1 – 1.5 Years
Location: Kolkata
About the Role:
PAS Digital Technologies is looking for a passionate and result-driven SEO Executive who can help improve website visibility, drive organic growth, and implement effective SEO strategies. The ideal candidate should have hands-on experience in on-page, off-page, and technical SEO practices along with knowledge of the latest AI-driven SEO trends.
Key Responsibilities:
* Conduct in-depth keyword research to identify SEO opportunities and optimize website content accordingly.
* Implement on-page SEO tactics, ensuring site architecture, meta tags, headers, and content are optimized for search engines.
* Build and execute off-page SEO strategies, including link-building and outreach, to improve website authority and rankings.
* Stay up to date with the latest SEO trends, including AI tools for SEO and AEO (Answer Engine Optimization) techniques, to continuously optimize SEO strategy.
* Collaborate with content, design, and development teams to implement SEO best practices and enhance user experience.
* Execute Google Ads campaigns (search, display, shopping) to complement organic SEO efforts.
* Develop and implement strategies to optimize websites for AI-driven search algorithms.
* Apply technical SEO practices including site speed optimization, mobile optimization, and structured data implementation (Schema.org).
* Monitor SEO KPIs and generate regular reports to assess SEO performance, recommending adjustments where needed.
* Stay ahead of the curve with the latest trends in AI and digital marketing technologies.
Requirements:
* 1 to 1.5 years of hands-on experience in SEO and digital marketing.
* Strong understanding of on-page, off-page, and technical SEO.
* Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar platforms.
* Basic knowledge of Google Ads and keyword optimization strategies.
* Understanding of website structure, indexing, and ranking factors.
* Good analytical and problem-solving skills.
* Strong communication and teamwork abilities.
* Bachelor’s degree in Marketing, Business, IT, or a related field preferred.
Preferred Skills:
* Knowledge of AI-driven SEO strategies and search engine updates.
* Understanding of schema markup and website optimization techniques.
* Ability to work in a fast-paced digital marketing environment.
Pay: ₹10,000.00 - ₹14,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
