Most B2B marketers know how to optimize an engine that already exists. Very few know how to build one from absolute zero.
We are hiring a Growth Marketing Lead (Zero to One) for a high-performing, 100% self-funded custom software and AI engineering company.
Why This Role Exists: Historically, almost all inbound business has come through organic SEO. While that pipeline works, it keeps overall growth flat because new client acquisitions merely offset natural client churn.
As the first marketing hire in the company's history, your mandate is to build an international demand-generation machine from scratch across the US, UK, and European markets. There is no pre-existing playbook to inherit—you will architect, test, and own it.
The Non-Negotiable Gate (Check This First):
- Have you personally built B2B demand channels beyond SEO—such as ABM, paid acquisition, outbound email nurture, webinars, or B2B platforms like Clutch and G2?
- Do you measure your success strictly by qualified pipeline and closed revenue, rather than impressions, followers, or vanity website traffic?
- Do you have enough search literacy to guide and direct an existing SEO team, while your primary strengths lie in broader outbound and paid demand creation?
(Note: If your entire career playbook relies solely on SEO, content writing, or delegating execution to third-party agencies, this role will not be a fit.)
Key Opportunity Details:
- Role Type: Full-time, Permanent
- Experience: 5 to 10 years in B2B tech/services growth marketing
- Compensation: ₹22 – ₹26 LPA Fixed + Shared Marketing Team Earning Pool
- Location: 100% Remote (Work from anywhere in India)
- Reporting: Directly to the Founder (zero bureaucracy, fast decision-making)
Pay: ₹2,000,000.00 - ₹2,500,000.00 per year
Application Question(s):
- Have you ever personally built new demand channels beyond search engine optimisation?
- Have you ever brought in qualified international business leads?
- Any experience on these - account based marketing, paid advertising, email nurture, webinars and events, Clutch, GoodFirms and G2?
- Have you ever set up business from zero to the limit?
- Do you have IT marketing exposure in the United States, the United Kingdom, Europe, Australia or the Middle East?
Work Location: Remote
