As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.
Your responsibility isn’t simply to manage marketing channels.
Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.
This role combines strategy with execution.
One day you may be analyzing funnel data and identifying a growth bottleneck.
The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.
You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.
Why You’ll Love Working With Us:
- Remote work
- Competitive pay
- Flexible working hours
- Paid time off
- Parental leave
- Allowances for setting up workspace
- Excellent work-life balance
- Career growth opportunities
What You’ll Own:
Growth Strategy
- Own the growth of one or more products.
- Identify growth opportunities across the entire customer journey.
- Build quarterly growth plans aligned with business goals.
- Prioritize initiatives based on expected business impact rather than effort alone.
- Balance short-term wins with long-term growth initiatives.
Customer Acquisition
- Develop and optimize acquisition strategies across:
- Organic Search (SEO)
- Paid Advertising
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Creator & Influencer Partnerships
- Referral Programs
- Community Marketing
- You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.
Funnel Optimization:
- Own and improve the complete customer journey. Including:
- Visitor → Signup
- Signup → Activation
- Free → Paid
- Cart Recovery
- Upsells & Cross-sells
- Retention
- Expansion
- Identify bottlenecks.
- Build hypotheses.
- Run experiments.
- Measure results.
- Repeat.
Experimentation:
- You’ll continuously improve product growth by running structured experiments.Examples include:
- Landing pages
- Pricing pages
- Checkout flows
- Email sequences
- Product onboarding
- In-app messaging
- CTAs
- Feature positioning
- Promotional campaigns
- Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.
Analytics & Decision Making:
- Use data to identify opportunities and guide decisions.You’ll regularly work with:
- GA4
- Looker Studio
- Microsoft Clarity / Hotjar
- Search Console
- Ahrefs / Semrush
- CRM & Email Platforms
- Product Analytics
- You’ll be expected to connect marketing data with business outcomes-not simply report metrics.
Product Marketing:
- Work closely with Product, Design and Engineering teams to:
- Launch new features
- Improve messaging
- Increase feature adoption
- Improve onboarding
- Improve activation
- Increase customer retention
Partnerships & Community:
- Collaborate with:
- Affiliates
- Creators
- Agencies
- Hosting companies
- Strategic partners
- Build campaigns that create long-term growth-not just one-off promotions.
Leadership:
- Mentor junior marketers.
- Write clear briefs.
- Prioritize work.
- Coordinate cross-functional execution.
- Maintain high execution standards.
What We’re Looking For:
- 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
- Experience owning business metrics-not just marketing activities.
- Strong understanding of growth funnels and customer journeys.
- Comfortable making decisions using data.
- Strong prioritization and problem-solving skills.
- Experience planning and executing experiments.
- Experience working across multiple acquisition channels.
- Excellent communication and copywriting skills.
- Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
- Strong understanding of:
- CAC
- LTV
- ROAS
- Conversion Rates
- Attribution
- Activation
- Retention
- Funnel Analysis
Good-to-Have Qualities:
- WordPress ecosystem experience.
- SaaS product marketing experience.
- Product-led growth (PLG) experience.
- Affiliate or Creator marketing experience.
- AI workflow automation experience.
- Community-building experience.
You’ll Thrive Here If…
- You naturally ask questions like:
- Why aren’t users upgrading?
- Where is revenue leaking?
- What’s preventing activation?
- Should we improve acquisition or conversion first?
- Which experiment gives us the highest ROI?
- What is the biggest bottleneck in this funnel?
- You enjoy solving business problems-not simply managing marketing channels.
What Success Looks Like:
- Within your first 90 days, we’d expect you to:
- Understand one or more products and their customer journeys.
- Identify the biggest growth opportunities.
- Launch meaningful experiments.
- Improve one or more key growth metrics.
- Contribute measurable business impact.
KPI’s:
- Success in this role is measured by business outcomes, including:
- Product Revenue Growth
- Qualified Traffic Growth
- Signup Growth
- Trial-to-Paid Conversion
- Funnel Conversion Rates
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Activation Rate
- Customer Retention
- Affiliate & Partnership Revenue
- Experiment Success Rate
- Marketing-attributed Revenue
Pay: ₹900,000.00 - ₹1,600,000.00 per year
Benefits:
- Flexible schedule
- Provident Fund
Work Location: Remote
