Rise School – Job Description
Position Title: Digital Marketing Executive – Preschool, High School & BeyondSkool
Job Type: Full-time, Permanent
Location: Santacruz, Mumbai
Timings: 9:00 AM – 6:00 PM
Work Mode: 5 days from office + Half-day WFH on Saturdays
Salary Range: Hike on last drawn / As per experience and interview performance
Role Overview
We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to support the digital marketing and brand-building initiatives across Preschool, High School, and BeyondSkool.
The ideal candidate should have a strong understanding of social media, digital marketing, content, and lead generation. Candidates with experience working in digital marketing agencies will be preferred.
Freshers and interns with relevant digital marketing internship experience are also encouraged to apply.
This role will work closely with the marketing team to strengthen the online presence of the brands, drive audience engagement, generate quality leads, and support admissions and business growth.
Roles & Responsibilities
1. Social Media Management
- Manage day-to-day social media activities across Instagram, Facebook, LinkedIn, and YouTube
- Plan and coordinate social media content calendars
- Assist in creating engaging posts, reels, stories, videos, and other digital content
- Coordinate with creative and content teams for timely execution of campaigns
- Monitor social media trends and identify opportunities to improve engagement
- Track social media performance and prepare regular reports
2. Digital Marketing & Lead Generation
- Assist in planning and executing digital marketing campaigns across Google, Meta, YouTube, and other relevant platforms
- Support lead generation campaigns for Preschool, High School, and BeyondSkool
- Monitor campaign performance and key metrics such as leads, CPL, conversions, and engagement
- Assist in optimizing campaigns to improve lead quality and campaign performance
- Coordinate with internal teams and external agencies for campaign execution
- Support the marketing team in achieving lead generation and admissions objectives
3. Performance Marketing
- Assist in managing and monitoring Google Ads and Meta Ads campaigns
- Track campaign budgets, performance, and lead quality
- Analyse campaign data and identify areas for improvement
- Support the team in optimizing campaigns based on performance insights
- Maintain campaign reports and dashboards
4. Content & Brand Communication
- Support the development of engaging content for social media and digital platforms
- Assist in creating content around student achievements, school activities, events, faculty, and campus experiences
- Coordinate with creative teams for social media creatives, videos, reels, and other marketing collaterals
- Ensure digital communication is aligned with the brand identity and tone
- Assist in developing content for websites, landing pages, email campaigns, and other digital channels
5. Website & SEO Support
- Assist in managing and updating website content
- Support basic SEO activities to improve online visibility
- Monitor website traffic and performance
- Assist in optimizing landing pages for lead generation
- Coordinate with internal and external teams for website updates and improvements
6. Marketing Campaigns & Events
- Support digital campaigns for admissions, events, open houses, workshops, and other initiatives
- Assist in promoting school and BeyondSkool events across digital platforms
- Coordinate with internal teams to ensure timely promotion of campaigns and events
- Support marketing activities related to new initiatives and launches
7. Agency & Stakeholder Coordination
- Coordinate with external digital marketing agencies, freelancers, and vendors
- Follow up on campaign deliverables and timelines
- Work closely with the internal marketing, admissions, and business teams
- Ensure timely execution of digital marketing activities
- Maintain effective communication with all stakeholders
8. Analytics & Reporting
- Track digital marketing performance and key metrics
- Monitor leads, engagement, website traffic, and campaign performance
- Prepare weekly and monthly performance reports
- Analyse data to identify trends and opportunities
- Provide insights and recommendations to improve digital marketing effectiveness
Preferred Candidate Profile
- 0–2 years of experience in Digital Marketing, Social Media Marketing, or a related field
- Candidates with experience in Digital Marketing Agencies are preferred
- Freshers and interns with relevant digital marketing internship experience are encouraged to apply
- Strong understanding of social media platforms and digital marketing concepts
- Basic knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and other digital marketing tools
- Strong interest in content creation and social media trends
- Good communication and coordination skills
- Creative mindset with attention to detail
- Basic understanding of digital marketing analytics and campaign performance
- Ability to work in a fast-paced environment and manage multiple tasks
- Experience in the Education / EdTech industry will be an added advantage
- Candidates who are proactive, eager to learn, and have a strong interest in digital marketing are encouraged to apply
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
