Location:
Mumbai, MH, IN
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Areas of Work: Sales & Marketing
Job Id: 15110
External Job Description
Job Purpose:
Drive growth, profitability and market leadership for waterproofing portfolio. The role involves end-to-end brand management covering strategy, innovation, GTM execution, and stakeholder alignment
Business Responsibilities:
Business & Brand Strategy:
- Drive annual and long-term business plans for the assigned portfolio (volume, value, and market share growth)
- Identify growth opportunities across key application segments
- Build strong positioning and differentiation in relevant categories
- Track category trends, customer needs, and competitive landscape to refine strategy
Portfolio Management & Innovation:
- Lead new product development and lifecycle management for the portfolio
- Work with R&D to define product specifications based on application requirements
- Drive cost optimization, value engineering, and pricing strategy
- Ensure continuous product improvement through market feedback loops
Go-To-Market (GTM) & Activations:
- Design and execute GTM strategies across channels and customer segments
- Drive demand generation through on-ground activations and engagement programs
- Develop relevant communication and content
- Collaborate with sales teams to translate strategy into execution plans
Ecosystem Development:
- Build and strengthen engagement with key external stakeholders
- Identify opportunity areas in customer workflows and embed solutions
- Drive programs focused on loyalty, education, and capability building
Performance Tracking & Analytics:
- Own key business KPIs: volume, value, market share, profitability, and innovation success metrics
- Track campaign effectiveness and channel performance
- Drive corrective actions based on data-backed insights
Cross-Functional Collaboration:
- Work closely with Sales, R&D, Supply Chain, Finance, and Digital teams
- Ensure alignment between product development, marketing, and execution
- Partner with agencies for communication and campaign development
Education Qualifications:
MBA/PDGM from Tier 1 B-school.
Work Experience:
3-4 years of Experience in Brand/Product management from construction materials, building products, or allied industries preferred
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