Digital Marketing Executive –
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns to increase brand awareness and generate leads.
- Manage and grow the company's presence across all social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, WhatsApp Business, Telegram, Pinterest, Threads, Snapchat, and Google Business Profile.
- Create, schedule, and publish engaging content such as posts, reels, videos, stories, banners, blogs, and promotional campaigns.
- Respond to customer inquiries, comments, and messages on social media platforms.
- Run and optimize paid advertising campaigns on Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads.
- Perform SEO and SEM activities to improve website ranking and online visibility.
- Manage email marketing campaigns and customer databases.
- Monitor website performance using Google Analytics and other digital marketing tools.
- Generate and nurture leads through digital channels and coordinate with the sales team for conversions.
- Design marketing creatives using Canva, Adobe Photoshop, or similar tools.
- Monitor competitors' digital activities and identify new marketing opportunities.
- Prepare weekly and monthly reports on campaign performance, website traffic, lead generation, and ROI.
- Stay updated with the latest digital marketing trends, algorithms, and platform updates.
Skills & Qualifications
- Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with Google Ads, Meta Ads Manager, Google Analytics, Search Console, Canva, Adobe Photoshop, and CRM tools.
- Strong content writing, communication, and analytical skills.
- Basic knowledge of WordPress or website management is preferred.
- Ability to manage multiple digital platforms simultaneously and meet marketing targets.
- Proficiency in MS Office (Excel, Word, PowerPoint).
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
