Here is a professionally structured and polished Job Description based on your requirements: # **Job Description: Digital Marketing Manager** **Position Title:** Digital Marketing Manager **Location:** Jaipur, Rajasthan (On-site / Hybrid) **Experience Required:** 5+ Years **Compensation:** ₹24 LPA (Lakhs Per Annum) **Employment Type:** Full-time ### **About the Role** We are looking for a creative, strategic, and data-driven **Digital Marketing Manager** to lead and scale our digital marketing initiatives. In this role, you will drive brand visibility, organic growth, demand generation, and multi-channel campaigns. You will leverage modern marketing strategies, advanced SEO, performance analytics, and AI-powered marketing tools (AEO/GEO) across search engines, social media, and emerging AI search platforms. ### **Key Responsibilities** #### **1. Content Strategy & AI Search Optimization (AEO/GEO)** * Plan, execute, and optimize content strategies across blogs, landing pages, case studies, social media, and email campaigns. * Optimize online presence for modern AI search platforms (ChatGPT, Gemini, Perplexity, Claude) as well as traditional search engines (Google). * Conduct advanced keyword research, content gap analysis, and topic clustering using modern SEO and AI research tools. * Repurpose long-form content into engaging formats such as video scripts, infographics, LinkedIn carousels, and visual social media assets. #### **2. SEO & Website Growth** * Own end-to-end SEO strategy (On-page, Off-page, and Technical SEO) including schema markup, metadata, site architecture, and internal linking. * Perform regular technical SEO audits and optimize user experience metrics to boost organic traffic and conversions. * Track and report on organic rankings, domain authority, traffic quality, and lead acquisition. #### **3. Social Media & Brand Building** * Strategize and manage content calendars across LinkedIn, X (Twitter), YouTube, Instagram, and other relevant platforms. * Lead B2B/B2C employer branding, thought leadership, and community engagement campaigns. * Maintain strict brand consistency, tone, and visual guidelines across all digital touchpoints. #### **4. Campaign Management & Analytics** * Plan, execute, and monitor integrated organic and performance marketing campaigns. * Analyze campaign data using **Google Analytics 4 (GA4)**, **Google Search Console**, social analytics, and CRM dashboards. * Deliver weekly and monthly executive reports with strategic, actionable insights to optimize ROI and conversion paths. #### **5. AI-Powered Marketing Operations & Research** * Integrate generative AI tools (ChatGPT, Gemini, Claude, Midjourney, etc.) to streamline research, ideation, prompt engineering, and content production. * Monitor market trends, competitor strategies, and disruptive digital technologies to keep our brand ahead of industry changes. ### **Required Skills & Qualifications** * **Education:** MBA in Marketing, Mass Communication, or a related field. * **Experience:** Minimum **5+ years** of hands-on experience in Digital Marketing, Content Strategy, SEO, and Social Media Marketing (B2B/B2C). * **SEO & Analytics Expertise:** Deep understanding of GA4, Google Search Console, and SEO suites like SEMrush, Ahrefs, or Similarweb. * **AI & Search Innovation:** Strong familiarity with AI tools and Generative Engine Optimization (GEO / AEO) techniques. * **Communication:** Exceptional written, verbal, and storytelling skills. * **Leadership & Execution:** Proven ability to manage multi-channel projects, analyze complex marketing data, and execute projects within deadlines. ### **Preferred Qualifications** * Hands-on experience with marketing automation platforms (HubSpot, Zoho, or Salesforce Marketing Cloud). * Proficient in visual asset production tools like Canva or Figma. * Demonstrated track record of scaling B2B content marketing and driving demand on LinkedIn. ### **What We Offer** * Competitive compensation package of **₹24 LPA**. * Opportunity to lead cutting-edge marketing initiatives in a fast-growing environment. * Collaborative company culture with continuous learning and professional development.
Pay: ₹2,000,000.00 - ₹2,400,000.00 per year
Work Location: In person
