Marketing Manager – Retail (The Organic World Location: Bangalore Experience: 5+ Years Industry: Retail / FMCG / Organic Food Role Overview
We are looking for a dynamic Marketing Manager to drive customer acquisition, in-store footfall, and brand growth for The Organic World. The role involves planning and executing both digital and offline marketing strategies, with a strong focus on CAC optimization and retail performance marketing.
Key Responsibilities Customer Acquisition & CAC Optimization
- Plan and execute campaigns to reduce Customer Acquisition Cost (CAC)
- Manage performance marketing channels (Google Ads, Meta, etc.)
- Track and analyze ROI, CAC, LTV, conversion funnels
- Optimize campaigns based on data-driven insights
Footfall Generation (Retail Focus)
- Develop store-specific marketing strategies to drive walk-ins
- Plan local area marketing (LAM) campaigns
- Collaborate with store teams for promotions, events, and activations
- Execute offline campaigns (flyers, events, partnerships)
Brand & Campaign Management
- Lead integrated marketing campaigns (online + offline)
- Ensure brand consistency across stores, website, and social media
- Manage seasonal campaigns, offers, and product launches
Partnerships & Alliances
- Build partnerships with local communities, gyms, apartments, corporates
- Run co-branded campaigns to increase reach and awareness
Analytics & Reporting
- Monitor KPI metrics:
- CAC
- Footfall conversion
- Campaign ROI
- Customer retention
- Prepare weekly/monthly performance reports
- Use tools like Google Analytics, CRM dashboards
Requirements Experience & Skills
- 5+ years in Retail / FMCG Marketing
- Strong experience in:
- CAC management
- Footfall generation strategies
- Performance marketing
- Hands-on with digital marketing platforms
- Experience in offline retail marketing & activations
- Strong analytical mindset
Preferred Background
- Experience in organic / food / lifestyle retail brands
- Exposure to multi-store retail operations
- Familiarity with customer loyalty programs
Pay: ₹12,412.22 - ₹56,735.53 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
