About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.
Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!
India Sales:
India Sales function within Tally focuses on driving high quality customer engagement at scale. We are enthusiastic and growth focused team who support in building great brand experiences for customers and partners. Our sales experts work closely with the Partner ecosystem to ensure consistent delivery of delightful customer experiences and collaborative associations across geography.
We are obsessed with the voice of our customers to fuel product innovation and profitable growth of our partners. You will get to coordinate with our partners by meeting new people and building a lasting relationship with the best tech sales team in the country.
- Build: a profitable partner ecosystem mentored to be enthusiastic, domain expert, customer centric
- Drive: consistent Tally way of sales embracing consultative selling approach for delivering uniform brand experience
- Empower, automate and enable small and medium enterprises with #Magicoftally to fully participate in India growth story
- Equip: Be the most effective source of Voice of Customer (VoC) for Product Innovation team and Marketing
What You Will Own
As a Lead, you will play a pivotal role across key phases of Go-to-Market (GTM) strategy and execution, influencing how products are positioned, launched, and adopted in the market. You will leverage data-driven insights to shape business processes, drive adoption outcomes, and ensure successful execution of launch strategies. This role requires close partnership with cross-functional teams, senior stakeholders, and external partners to deliver impactful product launches and sustained customer engagement.
Experience You Should Bring
- Strong experience leading GTM strategy and customer-led initiatives in product-based technology environments.
- Excellent content development and process design skills, including structured documentation, proposals, and executive-level presentations.
- Demonstrated program management expertise across planning, milestone tracking, risk management, governance, and stakeholder engagement.
- Proven ability to influence and drive execution through senior stakeholders and cross-functional teams.
- Strong business acumen, particularly in partner-driven sales, customer adoption journeys, and technology solutions for small and medium businesses.
- Skilled in analysing data and translating insights into clear reports, dashboards, and actionable recommendations.
- Excellent verbal and written communication skills with confident leadership-level presentation abilities.
- Strong organizational skills with the ability to manage multiple workstreams and shifting priorities in dynamic, ambiguous environments.
What You Will Be Doing
- Conduct market assessments, competitive benchmarking, customer studies, partner interactions, and internal research to support data-leading decisions.
- Design end-to-end GTM strategies and initiatives with clear business growth objectives, including planning, scheduling, content creation, budgeting, and forecasting success metrics.
- Manage pre-launch readiness activities such as positioning, messaging, channel planning, partner enablement, pilot programs, and launch schedules.
- Build frameworks, playbooks, and repeatable processes to streamline future launches.
- Collaborate effectively with sales teams and partners to drive field team, partner and resource enablement on the strategy with defined tasks for existing product line.
- Work together with PM, Engineering and Strategic Alliances to track new product adoption metrics, identify variations or risks, and support improvement plans.
- Lead governance discussions, stakeholder reviews, decision forums, and risk assessment sessions.
- Develop leadership updates, GTM documents, strategy briefs, and presentations for business reviews.
- Establish customer and partner feedback loops to influence post-launch improvements and future product roadmaps.
