Role Overview
Kahani Events is looking for a creative, trend-savvy, and aesthetically driven Social Media Executive who can manage and grow the brand's digital presence across multiple online platforms. The ideal candidate should have a strong understanding of content creation, social media trends, audience engagement, visual storytelling, and emerging digital tools.
This role requires someone who can consistently bring fresh ideas, create engaging content, maintain brand aesthetics, and leverage the latest social media trends to increase reach, engagement, and brand visibility.
Key Responsibilities
1. Social Media Management
- Manage and maintain all social media platforms including Instagram, Facebook, LinkedIn, Pinterest, YouTube, and other relevant channels.
- Plan, schedule, and publish content regularly.
- Ensure consistency in brand communication and visual identity across platforms.
- Monitor audience engagement and respond to messages, comments, and inquiries.
2. Content Creation & Creative Development
- Create innovative content ideas aligned with the brand's vision.
- Develop engaging posts, reels, stories, carousels, and short-form videos.
- Work closely with the design, photography, and video teams for content execution.
- Generate fresh content concepts for weddings, events, behind-the-scenes, team culture, client experiences, and brand storytelling.
- Maintain premium aesthetics and high-quality visual presentation.
3. Trend Research & Market Analysis
- Stay updated with the latest social media trends, viral content formats, and platform updates.
- Research competitor activities and industry best practices.
- Identify emerging trends and creatively adapt them to the brand.
- Suggest innovative content formats and campaign ideas.
4. Brand Building & Engagement
- Improve audience engagement and community growth.
- Create content that strengthens brand awareness and brand recall.
- Build meaningful interactions with followers and potential clients.
- Support brand campaigns and promotional activities through social media.
5. Content Planning & Execution
- Prepare monthly content calendars.
- Coordinate content shoots and content requirements with internal teams.
- Ensure timely execution of campaigns and social media activities.
- Maintain consistency in posting schedules and campaign timelines.
6. Analytics & Performance Tracking
- Track content performance and engagement metrics.
- Prepare weekly and monthly social media reports.
- Analyze audience behavior and content performance.
- Suggest improvements based on data and insights.
7. AI & New Tools Utilization
- Explore and implement new AI tools for content creation and productivity.
- Utilize tools for caption generation, content planning, trend analysis, video editing, and creative ideation.
- Stay updated with the latest digital marketing and content creation technologies.
- Recommend innovative tools that improve efficiency and content quality.
Required Skills & Competencies
- Strong understanding of Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
- Excellent content creation and storytelling skills.
- Strong aesthetic sense and visual understanding.
- Knowledge of current social media trends and audience behavior.
- Creative thinking and idea-generation abilities.
- Basic photography and videography understanding.
- Strong communication and copywriting skills.
- Ability to work in a fast-paced creative environment.
- Detail-oriented and highly organized.
Tools Knowledge
Candidates should have hands-on experience with:
- Canva
- CapCut
- Adobe Creative Suite (Basic Understanding)
- Meta Business Suite
- ChatGPT and AI Content Tools
- Social Media Scheduling Tools
- Google Drive & Workspace
- Basic Video Editing Tools
- Analytics & Reporting Tools
Education & ExperienceEducation
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Media, Design, or related field.
Experience
- 1–3 years of experience in Social Media Management or Content Creation.
- Experience in Events, Weddings, Hospitality, Lifestyle, Fashion, Luxury Brands, Media, or Creative Agencies preferred.
- Freshers with exceptional portfolios and strong creative skills may also apply.
Ideal Candidate Profile
- Passionate about social media and digital trends.
- Highly creative with strong aesthetic judgment.
- Loves experimenting with new content formats and ideas.
- Keeps up with trending audio, reels, memes, and platform updates.
- Comfortable using AI tools and new technologies.
- Self-driven, proactive, and eager to learn.
- Strong understanding of premium branding and visual storytelling.
Why Join Kahani by i2c Events?
- Opportunity to work with a premium wedding and event brand.
- Creative and collaborative work environment.
- Exposure to luxury events and high-profile projects.
- Opportunity to experiment with innovative content strategies.
- Growth opportunities within a fast-growing organization.
Pay: ₹20,000.00 - ₹30,000.00 per month
Application Question(s):
- Please describe your social media management experience, including the platforms you have handled, content/reels/campaigns you have created, tools you use (Canva, CapCut, AI tools, Meta Business Suite, etc.), how you stay updated with trends, examples of creative ideas you have executed, engagement or growth results achieved, and share links to any social media pages or portfolio you have managed.
Education:
Experience:
- Social media management: 3 years (Required)
Language:
- English (Required)
- Hindi (Required)
Location:
- Surat, Gujarat (395007) (Required)
Work Location: In person
