Role Purpose: The Senior Graphic Designer will create high-quality static creative designs across digital and offline channels, drive product packaging design from concept through to production-ready artwork, and champion the use of AI-powered design tools to improve creative output and turnaround time. The role also involves reviewing and mentoring the mid/junior-level designer to maintain consistent quality and brand standards.
Key Responsibilities
1. Static Creative Design & Execution
- Design static creatives for digital platforms (social media, website, e-commerce, email/EDMs, digital ads) and offline channels (POS, hoardings, brochures, collateral)
- Translate creative briefs into polished, on-brand visual designs across formats and sizes
- Ensure design quality, typography, layout, and visual consistency across all deliverables
2. Product Packaging Design
- Conceptualise packaging design ideas aligned with brand positioning and category trends
- Develop print-ready packaging artwork (dielines, mockups) in coordination with production/vendors
- Ensure packaging designs comply with print and material specifications
3. Creative Concept & Visual Strategy
- Develop mood boards, concept decks, and design directions for campaigns and launches
- Present and articulate design rationale to internal stakeholders
- Contribute creative input to brand and marketing strategy discussions
4. AI-Driven Design Efficiency
- Apply AI design tools (Adobe Firefly, Midjourney, DALL-E, Leonardo AI, etc.) for rapid ideation, image generation, mockups, and asset variations
- Identify and pilot new AI tools/workflows to reduce turnaround time and manual effort
- Train and guide the design team on effective use of AI tools
5. Team Mentorship & Quality Control
- Review and give constructive feedback on the junior/mid-level designer's output
- Guide the junior designer on design principles, tool usage, and brand standards
- Ensure consistent quality across all team outputs
6. Brand Guideline Management
- Maintain and update brand guidelines, templates, and design asset libraries
- Ensure all creative output adheres to brand identity standards
7. Cross-functional Collaboration & Timeliness
- Coordinate with marketing, product, and video teams for integrated campaign execution
- Manage multiple concurrent projects with organised file/version management
- Communicate proactively on timelines, blockers, and priorities
Required Tools & Software
Design Software — Adobe Creative Suite
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDraw
- Adobe XD / Figma (for digital & UI layouts) (Preferred, not mandatory)
- Adobe Lightroom
- Adobe After Effects (basic motion graphics)
AI Tools for Graphic Design
- Adobe Firefly (Generative Fill/Expand, text-to-image)
- Midjourney
- OpenAI DALL-E / ChatGPT image generation
- Google Gemini
- Canva AI (Magic Studio)
- Magnific/Freepik ai
- Ideogram
Packaging & Production
- Illustrator (dieline creation & structural mockups)
- Photoshop (packaging visualisation/mockups)
- PDF preflight / print-checking tools
Key Competencies
- Strong conceptual and visual design sense
- Leadership and mentoring ability
- High attention to detail
- Time management across multiple concurrent projects
- Adaptability to emerging design and AI trends
- Strong presentation and communication skills
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
