Key Responsibilities:
● Plan & execute hyperlocal activities to grow the store sales
● Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns
● Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees
● Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality
● Track and evaluate campaign performance, preparing reports and insights for internal stakeholders
● Maintain a strong understanding of market trends and competitor activity
● Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events
Requirements:
● 2–3 years of proven experience in BTL marketing, including event execution and vendor management
● Excellent understanding of consumer engagement and brand activation strategies
● Strong communication, negotiation, and project management skills
● Proficiency in MS Office tools – Excel, Word, and PowerPoint
● Basic ability to capture photos/videos during events for documentation and reporting purposes
Candidates from retail background will be preferred
Pay: Up to ₹30,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
