Job Description – WhatsApp & LinkedIn Lead Generation Executive (Digital Marketing)
Job Title: WhatsApp & LinkedIn Lead Generation ExecutiveDepartment: Digital Marketing & Business DevelopmentIndustry: Manufacturing / R&D ManufacturingLocation: CoimbatoreEmployment Type: Full-TimeExperience: Freshers (0–1 Year)Joining Preference: Immediate Joiners Preferred
Job Summary
We are looking for a proactive and result-driven WhatsApp & LinkedIn Lead Generation Executive to strengthen our digital marketing and business development efforts. The ideal candidate will be responsible for managing the company's WhatsApp Business and LinkedIn platforms, generating high-quality B2B leads, engaging with prospects, and supporting the sales team by converting digital interactions into business opportunities.
The candidate should have hands-on experience in LinkedIn networking, WhatsApp Business marketing, content posting, lead nurturing, and CRM management.
Key Roles & Responsibilities
Lead Generation
· Generate qualified B2B leads through LinkedIn and WhatsApp Business.
· Identify and connect with decision-makers, business owners, distributors, dealers, and potential clients.
· Build and maintain a strong pipeline of prospective customers.
· Qualify leads and coordinate with the Sales team for further conversion.
LinkedIn Management
· Manage and optimize the company's LinkedIn page.
· Create and publish engaging posts, company updates, product launches, and industry-related content.
· Expand the company's professional network by connecting with relevant prospects.
· Respond promptly to messages, comments, and enquiries.
· Use LinkedIn Sales Navigator or similar tools (if available) for prospecting and lead generation.
· Monitor LinkedIn analytics and prepare performance reports.
WhatsApp Business Management
· Manage the company's WhatsApp Business account professionally.
· Respond to customer enquiries promptly and professionally.
· Share product catalogues, brochures, company updates, promotional campaigns, and announcements.
· Conduct WhatsApp marketing campaigns and broadcast messages while following platform guidelines.
· Maintain customer databases and conversation records.
· Follow up with prospects to improve lead conversion.
Digital Marketing Support
· Coordinate with the marketing team to execute lead generation campaigns.
· Assist in creating digital marketing content, banners, creatives, and promotional materials.
· Monitor campaign performance and suggest improvements.
· Stay updated on the latest LinkedIn and WhatsApp marketing trends and best practices.
Reporting & Documentation
· Maintain accurate records of leads, follow-ups, and conversions using CRM or Excel.
· Generate daily, weekly, and monthly reports on lead generation activities.
· Track key performance metrics and recommend strategies to improve results.
Required Qualifications
· Bachelor's Degree in Marketing, Business Administration, Commerce, Visual Communication, Computer Applications, or any relevant discipline.
· Freshers (0–1 year) are encouraged to apply.
· Internship or certification in Digital Marketing is an added advantage.
Required Skills
· LinkedIn Lead Generation
· LinkedIn Company Page Management
· WhatsApp Business Management
· B2B Lead Generation
· Digital Marketing
· Social Media Marketing
· Content Creation & Scheduling
· CRM Management
· Lead Qualification & Follow-up
· Excellent Written & Verbal Communication
· MS Office & Excel
· Basic Graphic Design Knowledge (Canva is an advantage)
· Strong Networking & Relationship Building Skills
Key Performance Indicators (KPIs)
· Number of qualified leads generated through LinkedIn and WhatsApp.
· Monthly lead conversion rate.
· Growth in LinkedIn followers and engagement.
· Response time to customer enquiries.
· Campaign performance and lead quality.
· Accuracy of CRM records and reporting.
Preferred Candidate Profile
· Passionate about Digital Marketing and Social Media.
· Good interpersonal and communication skills.
· Self-motivated and target-oriented.
· Willingness to learn B2B sales and lead generation strategies.
· Immediate joiners are preferred.
Who Can Apply?
Candidates with proven expertise in LinkedIn lead generation, WhatsApp Business marketing, digital marketing, and B2B customer engagement who are passionate about generating business opportunities through digital platforms are encouraged to apply. Immediate joiners will be given preference.
Pay: ₹16,000.00 - ₹20,000.00 per month
Benefits:
- Commuter assistance
- Food provided
- Health insurance
- Internet reimbursement
Work Location: In person
