Job Description
We are looking for an experienced and result-oriented Marketing Manager to lead the marketing and business development activities of our software development company.
The candidate will be responsible for promoting our Website Development, Mobile App Development, Custom Software, ERP, CRM and other IT solutions, generating new business leads, converting prospects into clients, and developing long-term customer relationships.
Key Responsibilities
- Develop and execute marketing strategies for website and mobile application development services.
- Generate new leads through digital marketing, social media, email marketing, Google, LinkedIn, calling, networking and other channels.
- Identify potential customers and actively approach businesses that require software, websites or mobile applications.
- Handle incoming enquiries and understand the client's business and technical requirements.
- Prepare and deliver business proposals, quotations and presentations in coordination with the technical team.
- Follow up regularly with prospects and convert qualified leads into projects.
- Maintain a proper lead/prospect database and follow-up schedule.
- Develop relationships with existing clients and identify opportunities for upgrades, renewals and new projects.
- Research competitors, market trends and new opportunities in the IT/software market.
- Coordinate with the project/technical team to ensure that commitments made to clients are properly communicated and delivered.
- Achieve monthly and quarterly lead generation and sales targets.
- Build partnerships and referral networks to increase business opportunities.
- Monitor marketing performance and provide regular reports to management.
Required Skills
- Excellent communication, presentation and negotiation skills.
- Good understanding of website development and mobile app development.
- Experience in B2B IT sales/marketing will be highly preferred.
- Knowledge of Digital Marketing, SEO, Google Ads, Social Media and LinkedIn marketing.
- Strong lead-generation and follow-up skills.
- Ability to communicate with business owners, corporate clients and decision-makers.
- Target-oriented and capable of working independently.
- Good knowledge of MS Office/Google Workspace and CRM tools.
Preferred Candidate
We would prefer someone who is aggressive in generating business, confident in meeting clients, good at follow-ups, and focused on actual project conversion rather than only marketing activities.
Performance will be measured primarily by qualified leads generated, client meetings, proposals submitted, and projects converted.
Experience: 1–3 years preferred
Pay: ₹12,542.69 - ₹56,703.21 per month
Benefits:
Work Location: In person
