3+ Years
Nashik , Maharashtra
Full Time
LocationNashik , Maharashtra
Job Description: PPC Specialist/Executive
Experience: 3+ years
Location: Onsite (Nashik)
Department: Performance Marketing / PPC
CTC – 7L-8L/annum
Role mission:
Execute and optimize PPC campaigns for ecommerce brands across Meta + Google. Support 0 1 launches and 1 10 scaling by improving ROAS and revenue consistently (~20%–50% QoQ where feasible). Stay ahead of Meta/Google algorithm changes and translate platform updates into real optimizations.
Key Responsibilities:
Build/manage campaigns on Google Ads (Search, Shopping, Performance Max) and Meta (Conversions/ASC) with daily optimizations.
Keyword research, product/collection segmentation, audience targeting for profitable growth.
Run testing plans for ad copy/creatives/landing pages; collaborate with design/content to ship iterations fast.
Track and report on ROAS, revenue, CPA, CTR, CVR, AOV; provide clear insights + next steps weekly.
Budget pacing + optimization levers (bidding strategies, placements, exclusions, negatives, feed rules).
Measurement hygiene: Pixel/CAPI, events prioritization, UTMs, GA4; basic GTM coordination.
Competitor analysis + growth opportunities (offers, positioning, creative angles).
Keep up with industry trends and platform changes; share learnings.
Must-have experience & skills (non-negotiables)
Hands-on PPC expertise in Meta + Google and eagerness to go deep on algorithm shifts.
In-depth ecommerce experience (has handled ecommerce campaigns and can show outcomes).
Experience contributing to 0 1 growth and/or 1 10 scaling (revenue + ROAS).
Strong analytical mindset; executes data-driven optimizations.
Requirements:
3+ years PPC experience (Google Ads + Meta Ads) with ecommerce campaign ownership.
GA4 + reporting comfort (Looker Studio / Excel/Sheets); experimentation mindset.
Tools: Ads Editor, Merchant Center, keyword research tools (e.g., SEMrush); basic feed troubleshooting.
Strong communication and cross-functional collaboration. Certifications (plus): Google Ads, Meta Blueprint, Google Analytics.
Good-to-have:
TikTok Ads (good to have).
Lead gen exposure is fine, but ecommerce performance is the priority.
Shopify + product feed tools experience (feed rules, supplemental feeds).
Requirements added by the job poster:
Bachelor’s Degree
Can start immediately
Perks & Benefits
At Nethority, we aim to offer our employees something more than just a job. We understand the value of hard work and offer our people some benefits for all their efforts taken for the company. We make sure that whatever the role, our employees are constantly learning, developing new opportunities and at the same time enjoying the work with some added benefits
PF & ESIC Benefits
Maternity Leave
Paternity Leave
Nethorian of The Month
Annual Awards Event
Company Laptop
Indoor Games
Snacks & Munches
Flexible Schedule
Rewards & Awards
Sodexo Benefits
Perks & Recognitions
Birthday Celebrations
Library For Book Lovers
Team Building Activities
Healthy Working Environment
Professional Growth
Team Oriented Environment
Paid Leave Benefits
Bereavement Leave
Employee Referral
