About the Role
We are looking for an Organic Growth & Creator Partnerships Manager to build and scale our organic growth engine.
You will own three interconnected areas: content, creators, and organic growth.
You will manage the day-to-day content strategy for our Instagram page, build relationships with legal creators and influencers across India, manage our creator community, and continuously experiment with new ways to acquire users organically.
This is a high-ownership role. We are looking for someone who doesn't simply execute tasks given to them, but constantly thinks: "How can we get more lawyers and law students to discover our product without paying for every acquisition?"
What You'll Do
1. Own Our Instagram Content
- Plan and execute daily content for our Instagram page.
- Create faceless content around AI, legal technology, lawyers, law students, legal productivity, drafting, legal research and relevant trends.
- Identify trending formats, topics, sounds, hooks and content styles that can work with the Indian legal audience.
- Turn product features, user problems and legal/AI trends into highly shareable content.
- Work with designers/video editors where required, or create/edit content yourself where appropriate.
- Track content performance and continuously improve hooks, formats and topics based on data.
- Build repeatable content formats that can consistently generate reach, followers and product interest.
2. Manage Our Creator Community
You will be the primary point of contact for our creators.
Our creator WhatsApp group consists of influencers who create content promoting our product.
Your responsibilities will include:
- Managing the creator WhatsApp community on a daily basis.
- Responding to creator questions and requests.
- Helping creators come up with content ideas, hooks and concepts.
- Reviewing and finalising content before publication where required.
- Sharing new product features, campaigns and content opportunities with creators.
- Keeping creators motivated and consistently publishing.
- Identifying creators who are performing well and helping them scale.
- Maintaining relationships with our best creators.
- Tracking creator activity and identifying inactive creators who need follow-up.
3. Build Our Affiliate Creator Network
A major part of the role will be finding creators who are willing to promote our product purely on an affiliate/referral basis.
You will:
- Identify relevant Indian legal creators and influencers on Instagram, YouTube and other platforms.
- Conduct high-volume daily outreach through Instagram DMs, email and other channels.
- Pitch our affiliate/referral programme.
- Onboard new creators into the programme.
- Help new creators understand what content works.
- Follow up consistently with creators who show interest.
- Build a large pipeline of potential affiliate creators.
- Develop systems to turn successful creators into long-term partners.
- Track affiliate performance and identify high-potential creators.
The objective is not simply to find influencers with large followings.
The objective is to build a large network of creators who actually generate users and revenue for our product.
4. Find & Manage Paid Creators
Alongside affiliate creators, you will identify and manage creators suitable for paid collaborations.
This includes:
- Finding relevant creators in the Indian legal/education/productivity/AI ecosystem.
- Evaluating creators based on audience quality, engagement, content quality and past performance.
- Negotiating collaboration terms.
- Briefing creators on campaigns.
- Managing deliverables and timelines.
- Reviewing content before publication.
- Tracking results from paid collaborations.
- Maintaining a database of creators and their performance.
- Building long-term relationships with creators who consistently perform.
5. Develop New Organic Growth Strategies
This is an important part of the role.
We don't want someone who only waits for a content calendar or follows instructions.
You will be expected to continuously identify and execute new organic acquisition opportunities.
For example:
- New Instagram content formats.
- Creator referral campaigns.
- Legal community partnerships.
- Collaborations with law schools and student communities.
- WhatsApp community strategies.
- User-generated content campaigns.
- Referral and ambassador programmes.
- Viral campaigns and competitions.
- Partnerships with legal pages and communities.
- New social platforms and distribution channels.
- SEO/content opportunities where relevant.
- Experiments designed to increase organic signups, referrals and subscriptions.
You will be expected to come up with ideas, test them, measure the results and double down on what works.
Who We're Looking For
We are looking for someone who:
- Understands Indian social media, particularly Instagram.
- Understands the Indian legal/lawyer/law student audience.
- Has experience working with influencers, creators or online communities.
- Is comfortable sending a large number of Instagram DMs every day and following up persistently.
- Has strong communication and relationship-building skills.
- Understands what makes short-form content shareable.
- Has a good instinct for hooks, trends and social-media-native content.
- Is highly organised and capable of managing many creators simultaneously.
- Is proactive and constantly looking for new growth opportunities.
- Can work independently without needing detailed instructions for every task.
- Is comfortable with numbers and uses performance data to make decisions.
- Has a strong bias toward experimentation and execution.
You Will Be a Great Fit If...
You are the kind of person who:
Sees a creator with 20,000 followers and immediately thinks, "I should DM them."
Sees a trending Reel and immediately thinks, "How can we adapt this for lawyers?"
Sees a creator's video perform well and thinks, "How do we get 20 more creators to make something like this?"
Sees a campaign fail and thinks, "What should we test differently tomorrow?"
That mindset is more important to us than a specific degree or number of years of experience.
Key Performance Metrics
Your performance will primarily be evaluated on:
- Organic Instagram reach and follower growth.
- Number of quality creators onboarded.
- Number of active creators publishing content each month.
- Affiliate creators onboarded and activated.
- Revenue/users generated through affiliate creators.
- Performance of paid creator campaigns.
- Creator retention and activity.
- Number and quality of organic growth experiments launched.
- Organic signups and subscriptions attributable to these initiatives.
What This Role Is NOT
This is not a traditional social media manager role where your job is simply to:
- Make a content calendar.
- Post once a day.
- Write captions.
- Reply to comments.
It is also not purely an influencer marketing role.
Performance-based incentives may be provided for creator acquisition, active creators, affiliate revenue and organic growth milestones.
Pay: ₹20,000.00 - ₹34,000.00 per month
Benefits:
Application Question(s):
- Have you grown a company's affiliate marketing programme? If so, how many affiliates have you managed for that programme?
- Have you personally done creator outreach?
- Typical monthly outreach volume?
- Have you managed creators/WhatsApp communities?
- If you were given a list of 1,000 Indian legal Instagram accounts, how would you turn that list into 100 active affiliate creators within 30 days?
Experience:
- Social media management: 2 years (Required)
Work Location: Remote
