Job Description:
We are looking for a results-driven SEO Analyst to improve our website’s organic visibility, search rankings, traffic, and lead generation. The ideal candidate should have hands-on experience in technical SEO, website audits, on-page optimization, Schema markup, keyword research, content optimization, and SEO performance analysis.
The role will also involve coordinating and supporting video content and video shoots for SEO, website, social media, and digital marketing initiatives.
Key Responsibilities:
1. SEO & Website Audit ∙
Conduct regular technical and comprehensive SEO audits of the website. ∙
Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, mobile usability, and website architecture.
∙Analyze Google Search Console and Google Analytics data.
∙Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
∙Prepare monthly SEO audit reports with actionable recommendations.
∙Identify opportunities to improve organic visibility and lead generation.
2. On-Page SEO
∙Perform keyword research and competitor analysis. ∙
Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content. ∙
Develop effective internal linking strategies.
∙Optimize existing pages for target keywords and search intent. ∙
Identify content gaps and recommend new SEO-focused pages and topics.
3. Technical SEO & Schema Markup
∙Implement and manage structured data / Schema Markup. ∙
Work with developers to implement and validate relevant Schema types such as Organization, LocalBusiness, Product, Service, Article, FAQ, Breadcrumb, and VideoObject where appropriate.
∙Monitor Schema errors and warnings using Google Search Console and Schema validation tools. ∙
Improve website crawlability, indexability, site structure, and technical performance.
∙Support Core Web Vitals and page-speed optimization initiatives.
4. Video SEO & Video Shoot Coordination ∙Identify video content opportunities based on SEO keywords and search trends. ∙
Coordinate with the marketing/content team for video shoots. ∙
Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs. ∙
Ensure videos are optimized for Google Search, YouTube, LinkedIn, and other relevant platforms.
∙Coordinate basic requirements such as shoot topics, scripts, locations, product/service information, and required visuals. ∙
Implement or coordinate VideoObject Schema where applicable. ∙
Analyze video performance and recommend improvements.
5. Competitor & Keyword Analysis ∙Monitor competitor websites, rankings, backlinks, content strategies, and SEO activities.
Identify high-value commercial and informational keywords.
Track keyword ranking movements and search trends. ∙Develop strategies to increase visibility for priority keywords.
6. Reporting & Performance Tracking ∙
Prepare weekly/monthly SEO performance reports. ∙
Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements. ∙
Provide clear insights and recommendations based on SEO data.
∙Maintain an SEO action plan and prioritize tasks based on business impact.
Required Skills:
Strong understanding of SEO fundamentals and technical SEO.
∙Experience with website SEO audits. ∙
Knowledge of Schema Markup / Structured Data.
∙Experience with Google Search Console and Google Analytics. ∙
Knowledge of keyword research and competitor analysis.
Understanding of HTML, meta tags, canonical tags, robots.txt, XML sitemaps, redirects, and indexing.
Knowledge of Core Web Vitals and website performance optimization. ∙
Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, and Google Keyword Planner.
Good analytical and problem-solving skills. ∙Basic understanding of content marketing and digital marketing. ∙Good communication and coordination skills. ∙
Ability to coordinate SEO requirements with developers, content creators, designers, and video production teams.
Preferred Qualifications ∙
1. Bachelor's degree in Marketing, Digital Marketing, Computer Science, IT, or a related field. ∙
2. 1–3 years of hands-on SEO experience.
3. Experience working with B2B, industrial, manufacturing, engineering, or technology websites is an advantage.
4. Basic knowledge of YouTube SEO and video optimization is preferred. ∙
5.Experience implementing or managing structured data is an added advantage.
Key Performance Indicators (KPIs)
1. Organic traffic growth
2. Keyword ranking improvements
3. Organic leads and conversions
4. Search visibility and impressions
5. CTR improvement
6. Technical SEO issue resolution
7. Website health score
8. Indexed pages and crawlability
9. Schema implementation and validation
10. Backlink growth and quality
11. Video search visibility and engagement
Job Type Full-time Department Digital Marketing / Marketing Role SEO Analyst
Location-[Vadapalani]
Experience 0–2 Years
Job Type: Full-time
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Education:
Experience:
Work Location: In person
