Function : Sales
Industry : Pet Foods / FMCG
Locations: Delhi/ NCR
Role Overview:
- The Regional Sales Manager(RSM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across Pet
- Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.
Key Responsibilities:
1. Sales & Business Development
- Deliver sales value and volume targets assigned for the area/zone
- Drive primary and secondary sales across all key channels
- Identify, onboard, and develop new distributors and retail partners
Expand market reach across:
- General Trade (GT)
- Pet Specialty Stores (SPTs)
- Veterinary (Vet) channels
- Ensure effective execution of distribution, visibility, and availability across the territory
2. Team & Stakeholder Management
- Manage, guide, and motivate a team of frontline sales representatives
- Set clear performance expectations and monitor individual and team KPIs
- Provide on-ground coaching, regular feedback, and performance reviews
Maintain strong, professional relationships with:
- Distributors
- Retailers
- Veterinary partners
- Internal stakeholders
3. Market Intelligence AND Insights (Good to Have)
- Track competitor activity, pricing, promotions, and channel strategies
- Develop a working understanding of the pet food industry landscape
Gather and share insights on:
- Customer buying behavior
- Channel-level performance
- Market and consumer trends
- Use market feedback to support sales planning and execution
Role Requirements & Experience:
Experience AND Background:
- Minimum 15-20 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry
- Prior exposure to pet care or pet food is a strong advantage
- Proven track record of building and expanding products in new or developing markets
- Demonstrated experience in managing and scaling frontline sales teams
Functional AND Technical Skills:
- Strong understanding of sales planning, execution, and distribution management
- Ability to drive primary and secondary sales performance
- Experience working with distributors and multi-channel sales ecosystem
Pay: ₹16,000.00 - ₹40,000.00 per month
Work Location: In person
