Job Title: Digital Marketing Ads Manager
Location: Sector V, Salt Lake, Kolkata
Job Type: Full-Time
Experience: 2–5 Years
Salary: Up to ₹60,000 CTC (Based on Experience)
Working Days: 6 Days a Week (Alternate Saturdays Off & Sunday Fixed Off)
Working Hours: 9:30 AM – 6:30 PM
About the Company
FastInfo Group is a diversified organization offering professional services across Legal, Education, and Digital Marketing. We are looking for a result-oriented Digital Marketing Ads Manager to lead and optimize paid advertising campaigns across multiple digital platforms.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Manage campaign budgets and ensure maximum ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and prepare detailed performance reports.
- Perform A/B testing for creatives, landing pages, and ad copies.
- Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
- Coordinate with the creative and content teams for campaign execution.
- Optimize lead generation campaigns to achieve business objectives.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Strong understanding of PPC, CPC, CPM, CPA, and ROAS.
- Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Knowledge of remarketing, audience segmentation, and funnel optimization.
- Excellent analytical and reporting skills.
- Strong communication and problem-solving abilities.
Eligibility
- Bachelor's degree in Marketing, Business, or a related field.
- 2–5 years of relevant experience in Digital Marketing and Paid Ads Management.
- Google Ads and Meta certifications will be an added advantage.
Why Join Us?
- Competitive salary package.
- Career growth opportunities.
- Collaborative and dynamic work environment.
- Opportunity to work on multiple brands and industries.
Apply Now!
If you're passionate about performance marketing and have a proven track record of managing successful ad campaigns, we'd love to hear from you.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
