Job Description (JD) – Senior Sales Manager
Company: Vindhya Harley-Davidson
Location: Indore, Madhya Pradesh
Department: Sales
Reports To: General Manager / Dealer Principal
Position Summary
Vindhya Harley-Davidson is looking for an experienced and passionate Senior Sales Manager to lead the sales team, drive motorcycle sales, and deliver an exceptional premium customer experience. The ideal candidate should have strong leadership skills, dealership sales experience, and the ability to achieve business targets while maintaining Harley-Davidson brand standards.
Key ResponsibilitiesSales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute sales strategies to increase retail and enquiry conversions.
- Drive sales of Harley-Davidson motorcycles, accessories, merchandise, and finance & insurance (F&I) products.
- Monitor daily sales performance and take corrective actions to meet targets.
- Ensure effective follow-up of enquiries and maximize conversion rates.
Team Management
- Lead, mentor, and motivate the sales team.
- Conduct daily sales meetings and performance reviews.
- Set individual sales targets and monitor team productivity.
- Identify training needs and coach team members on sales techniques and customer handling.
Customer Experience
- Ensure a premium buying experience for every customer.
- Handle customer escalations and resolve complaints professionally.
- Build long-term customer relationships to encourage repeat business and referrals.
- Ensure timely follow-up with prospective and existing customers.
Operations & Reporting
- Prepare daily, weekly, and monthly sales reports.
- Monitor dealership inventory and coordinate with management for stock planning.
- Maintain accurate records in the Dealer Management System (DMS) and CRM.
- Ensure compliance with Harley-Davidson dealership processes and company policies.
Marketing & Events
- Support marketing campaigns, promotional activities, and dealership events.
- Organize customer rides, launch events, and engagement activities.
- Collaborate with the marketing team to generate quality leads.
Experience
- 5–7 years of experience in automobile sales.
- Minimum 3–5 years in a leadership role.
- Experience in premium motorcycle, luxury automobile, or automotive dealership sales is highly preferred.
Skills Required
- Strong leadership and team management.
- Excellent communication and negotiation skills.
- Customer relationship management.
- Target-oriented and analytical mindset.
- Knowledge of CRM/DMS systems.
- Strong presentation and reporting skills.
- Ability to work under pressure and achieve business goals.
Key Performance Indicators (KPIs)
- Monthly retail sales achievement.
- Enquiry-to-sale conversion ratio.
- Team productivity and target achievement.
- Customer Satisfaction (CSI) score.
- Accessories and merchandise sales.
- Finance & Insurance (F&I) penetration.
- Repeat customer and referral business.
Preferred Candidate Profile
- Passionate about motorcycles and the Harley-Davidson brand.
- Strong leadership and people management skills.
- Positive attitude with excellent problem-solving ability.
- Willingness to work on weekends and during dealership events.
Salary: As per company standards (Negotiable based on experience)
Job Type: Full-time
Location: Indore, Madhya Pradesh
Work Location: In person
