About Company – IAFA
IAFA is a leading office furniture company specializing in ergonomic chairs and executive seating solutions. We help businesses and individuals create productive, comfortable, and stylish workspaces through high-quality, customizable furniture.
With advanced manufacturing technology and a presence in 150+ cities across India, IAFA delivers reliable, innovative, and cost-effective solutions tailored to your needs. Whether you’re a growing startup or an established enterprise, we are committed to enhancing your workspace with superior design and functionality.
Job Description – Regional Sales ManagerFurniture Industry
Position: Regional Sales Manager
Industry: Furniture Manufacturing / Office Furniture / Seating Solutions
Department: Sales & Business Development
Reporting To: National Sales Head / Sales Director
Location: West Region
Experience Required: 5-8 Years in Furniture / Office Furniture / Interior Product Industry
Salary Range: 60,000/- TO 70,000/-
Job Overview
We are looking for a dynamic and result-oriented Regional Sales Manager to lead and expand our sales operations in the assigned region for the furniture industry. The candidate will be responsible for driving revenue growth, dealer/distributor management, institutional sales, market expansion, team leadership, and achieving regional business targets.
The ideal candidate should have strong experience in furniture, office seating, modular furniture, interior products, or related manufacturing industries.
Key ResponsibilitiesSales & Business Development
- Develop and implement regional sales strategies to achieve revenue and profitability targets.
- Drive sales growth through dealer networks, distributors, architects, corporates, and institutional clients.
- Identify new market opportunities and expand business presence across the region.
- Achieve monthly, quarterly, and annual sales targets.
Dealer & Channel Management
- Appoint, manage, and support dealers/distributors within the assigned territory.
- Build strong relationships with channel partners for long-term business growth.
- Monitor dealer performance, stock movement, and payment cycles.
- Conduct dealer meetings, training sessions, and promotional activities.
Institutional & Project Sales
- Handle corporate, government, educational, hospitality, and commercial furniture projects.
- Coordinate with architects, interior designers, procurement teams, and project consultants.
- Ensure timely submission of quotations, negotiations, and order closures.
Team Management
- Lead and mentor Area Sales Managers, Sales Officers, and regional sales teams.
- Set sales targets and monitor team performance regularly.
- Conduct market visits and provide on-ground sales support.
- Train the team on products, customer handling, and sales techniques.
Market Intelligence
- Analyze market trends, competitor activities, pricing, and customer requirements.
- Share market feedback with management for product improvement and strategic planning.
- Track regional demand and customer preferences.
Customer Relationship Management
- Maintain strong relationships with key clients and institutional customers.
- Ensure high customer satisfaction and timely resolution of complaints.
- Coordinate with production, dispatch, and customer service teams for smooth order execution.
Reporting & MIS
- Prepare sales forecasts, market reports, and business performance analysis.
- Maintain accurate sales records and CRM updates.
- Present regional performance reports to senior management.
Required Skills & Competencies
- Strong knowledge of furniture industry sales and distribution network.
- Excellent negotiation and relationship management skills.
- Experience in B2B, channel sales, and institutional/project sales.
- Leadership and team management capabilities.
- Strong communication and presentation skills.
- Analytical and target-oriented approach.
- Proficiency in MS Excel, CRM software, and sales reporting tools.
Educational Qualification
- Bachelor’s Degree in Business Administration, Marketing, or related field.
- MBA in Sales & Marketing preferred.
Preferred Industry Experience
Candidates from the following industries will be preferred:
- Office Furniture
- Modular Furniture
- Seating/Chair Manufacturing
- Interior Products
- Building Materials
- Workspace Solutions
Key Result Areas (KRAs)
- Regional sales growth
- Dealer/distributor expansion
- Institutional business development
- Team performance management
- Collection & payment recovery
- Customer satisfaction
- Market penetration and brand visibility
Key Performance Indicators (KPIs)
- Achievement of sales targets (%)
- Revenue growth by region
- New dealer appointments
- Institutional/project order conversion ratio
- Collection efficiency
- Team productivity and target achievement
- Customer retention rate
- Market share growth
Preferred Candidate Profile
- Strong network in furniture and interior industry.
- Ability to handle large territories and multiple sales channels.
- Proven track record in achieving aggressive sales targets.
- Willingness to travel extensively within the assigned region.
Pay: ₹60,000.00 - ₹70,000.00 per month
Work Location: In person
