A Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns across channels like SEO, social media, PPC, and email to boost brand visibility, generate leads, and drive conversions. This role blends creativity with analytics, requiring strong knowledge of digital tools, content creation, and performance measurement.
Key Responsibilities
- Campaign Planning & Execution
- Develop and implement digital marketing strategies across SEO, PPC, social media, and email.
- Align campaigns with business objectives to maximize ROI.
- Content Creation & Optimization
- Create engaging content for websites, blogs, newsletters, and social media.
- Ensure SEO-friendly content aligned with brand voice.
- Social Media Management
- Build and monitor company presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Increase engagement, followers, and conversions through targeted campaigns.
- Launch and optimize ads on Google Ads, Meta Ads, and other platforms.
- Monitor ad performance and adjust strategies to reduce cost-per-click (CPC) and improve conversions.
- Track campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
- Work with designers, developers, and sales teams to ensure cohesive marketing efforts.
- Maintain partnerships with media agencies and vendors.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person
