Job description
We are seeking an experienced and innovative Digital Marketing Specialist to lead the digital marketing efforts for our product App2Food. This role will play a crucial part in driving the online growth of our customers i.e. restaurants.
The ideal candidate is a strategic thinker with hands-on experience across all digital marketing channels, adept at data analysis, and passionate about delivering measurable results.
Responsibilities:
- Understanding the social media strategy for App2mobile and clients.
- Brief the copy team in line with the brand strategy & expectations.
- Brief the design team to ensure the visual is in sync with the copy and the concept
- Oversee the management of social accounts.
- Perform account analysis and optimizations to meet clients’ ROI goals.
- Follow quality assurance standards to ensure quality and accuracy.
- Present performance results at client meetings.
- Manage and enhance App2Foods clients (restaurants in US) to improve user experience and conversions.
- Implement CRO (Conversion Rate Optimization) strategies to increase sales.
Campaign Management:
- Build high-converting landing pages and sales funnels to capture leads and drive conversions.
- Oversee paid advertising campaigns on platforms like Google Ads, Facebook, and Instagram.
- Continuously optimize campaigns to maximize ROI and reduce acquisition costs.
SEO & Content Marketing:
· Implement SEO strategies to improve organic rankings and drive traffic.
· Collaborate with content creators to produce engaging, keyword-optimized content.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- Should have Digital Marketing certifications.
- 4+ years of experience in digital marketing, with a focus on handling international clients.
- Familiarity with Canva, ChatGPT, or similar AI tools to create content.
- Proficiency in Google Ads, Facebook Ads, SEO, SMO, and SMM.
- Strong analytical skills and a data-driven approach to decision-making.
- Good written English skills for creating compelling marketing content
- Good communication and data/report management abilities.
- A proactive mindset with a proven track record of delivering measurable results.
- Notice Period: Immediate to 30 days
- Working Days: Mon to Fri
- Timings: 9 am to 5:30 pm
- Office location: Galleria Towers, DLF Phase 4, Gurgaon
- Company website: http://app2mobile.com/ (Parent company) and https://www.app2food.com/ (Product)
Job Type: Full-time
Pay: ₹25,863.86 - ₹40,015.47 per month
Work Location: In person
