We are looking for a results-driven Performance Marketing Specialist who is highly experienced in Meta Ads (Facebook & Instagram) and Google Ads.
The ideal candidate should be comfortable managing advertising budgets, analyzing campaign performance, optimizing campaigns based on data, reducing acquisition costs, improving user quality and retention, and scaling profitable campaigns.
This is not a social media posting role. We are looking for someone who understands performance marketing, analytics and customer acquisition economics.
Key Responsibilities
- Plan, launch, manage and optimize Meta Ads campaigns
- Manage and optimize Google Ads / YouTube Ads campaigns
- Perform audience research, segmentation and targeting
- Create and test different ad creatives, copy, audiences and campaign structures
- Continuously optimize campaigns to improve:
- CPA – Cost Per Acquisition
- CAC – Customer Acquisition Cost
- CPM – Cost Per 1,000 Impressions
- CPC – Cost Per Click
- CTR – Click Through Rate
- CPI – Cost Per Install
- ROAS – Return on Ad Spend
- LTV – Customer Lifetime Value
- Conversion Rate
- Analyze user acquisition funnels and identify where users drop off
- Monitor Day 1, Day 3, Day 7, Day 30 retention
- Optimize campaigns not just for registrations/installations but for quality users and paying customers
- Analyze CPA vs LTV and determine whether campaigns are actually profitable
- Scale successful campaigns while maintaining acceptable acquisition costs
- Identify and stop underperforming campaigns, ad sets, audiences and creatives
- Conduct A/B testing of creatives, landing pages, audiences and campaign strategies
- Work closely with the product and development team to improve conversion and retention
- Track campaign performance through analytics tools and dashboards
- Prepare regular performance reports with clear insights and action plans
- Monitor competitors and identify new advertising opportunities
- Stay updated with Meta and Google advertising algorithm changes and best practices
Must-Have Skills
Meta Ads
- Facebook & Instagram Ads
- Campaign structure and optimization
- Conversion campaigns
- Retargeting
- Lookalike audiences
- Custom audiences
- Creative testing
- Scaling campaigns
- Meta Pixel / Conversions API knowledge
Google Ads
- Search Ads
- Display Ads
- YouTube Ads
- App campaigns
- Conversion tracking
- Keyword research and optimization
- Remarketing
Performance-based incentives/bonuses can be provided for achieving agreed acquisition and revenue targets.
How to Apply
Please share:
- Your total performance marketing experience
- Monthly ad budgets you have managed
- Platforms you have worked with
- Examples of campaigns you have successfully scaled
- Typical CPA/CAC and ROAS achieved
- Industries/products you have worked on
- Previous campaign case studies, if available
- Expected salary
Pay: ₹18,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person
