Experience
2–4 Years
Job Summary
We are looking for a proactive Performance Marketing & Web Specialist to manage our digital marketing campaigns and website operations. The ideal candidate should have strong hands-on experience with Meta Ads, website management, WordPress, SEO, analytics, and technical troubleshooting.
This role is ideal for someone who enjoys both marketing and technology. You will be responsible for driving lead generation through paid campaigns while ensuring our websites remain secure, optimized, and high-performing.
Key Responsibilities
Performance Marketing
- Plan, create, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Perform audience research, A/B testing, and campaign optimization.
- Monitor Meta Pixel, conversion tracking, and campaign performance.
- Generate qualified leads while reducing Cost per Lead (CPL).
- Prepare weekly and monthly performance reports with actionable insights.
Website Management
- Manage and maintain WordPress websites.
- Coordinate updates and content changes on React.js-based websites.
- Install, configure, update, and troubleshoot WordPress plugins.
- Monitor website performance, speed, uptime, and security.
- Perform website backups and routine maintenance.
- Identify and resolve website issues or coordinate with developers when required.
- Ensure websites are mobile-friendly and optimized for user experience.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Implement on-page SEO best practices.
- Conduct technical SEO audits and resolve issues.
- Improve Core Web Vitals and website performance.
- Monitor Google Search Console and resolve indexing errors.
- Increase organic traffic and keyword rankings.
Analytics & Reporting
- Track website traffic using Google Analytics 4 (GA4).
- Configure Google Tag Manager and event tracking.
- Monitor conversions and user behavior.
- Prepare monthly reports with recommendations for improvement.
Marketing Strategy
- Develop digital marketing strategies to increase leads and conversions.
- Recommend landing page improvements.
- Support campaign planning and marketing initiatives.
- Identify new growth opportunities across digital channels.
Required SkillsPerformance Marketing
- Meta Ads Manager
- Facebook Business Manager
- Meta Pixel & Conversion API (basic understanding)
- Campaign Budget Optimization
- Audience Targeting
- Lead Generation Campaigns
- Retargeting Campaigns
- A/B Testing
- ROAS Optimization
- Cost Per Lead (CPL) Optimization
Website Management
- WordPress CMS
- Plugin Installation & Management
- Website Troubleshooting
- Website Maintenance
- Website Security
- Website Backup
- DNS & Domain Management
- SSL Certificate Management
- Hosting Management (cPanel/Plesk or similar)
- CDN knowledge (preferred)
SEO
- On-page SEO
- Technical SEO
- Keyword Research
- Google Search Console
- Google Analytics 4
- Core Web Vitals
- XML Sitemap
- Robots.txt
- Schema Markup (basic)
- SEO Audits
Technical Skills
- HTML (Basic)
- CSS (Basic)
- Basic JavaScript understanding
- Familiarity with React.js websites (content updates and coordination; development experience is not required)
- Google Tag Manager
- Basic API and tracking knowledge (preferred)
Tools
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- SEMrush or Ahrefs
- Screaming Frog
- Microsoft Clarity or Hotjar
- Canva
- ChatGPT or similar AI tools
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 2–4 years of experience in digital marketing and website management.
- Experience managing multiple WordPress websites.
- Familiarity with React.js websites.
- Experience working with developers and designers.
- Strong analytical and problem-solving skills.
Key Performance Indicators (KPIs)Paid Advertising
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Number of Qualified Leads
- Campaign Conversion Rate
- Budget Efficiency
Website Performance
- Website Uptime (99.9%+)
- Website Speed (Core Web Vitals)
- Number of Technical Issues Resolved
- Website Security Compliance
- Timely Website Updates
SEO
- Organic Traffic Growth
- Keyword Ranking Improvements
- Search Console Health
- Technical SEO Score
- Website Health Score
Business Growth
- Monthly Lead Growth
- Conversion Rate Improvement
- Landing Page Performance
- Overall Marketing ROI
What We're Looking For
- A proactive self-starter who takes ownership of projects.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Ability to manage multiple priorities and meet deadlines.
- Passion for digital marketing, technology, and continuous learning.
If you enjoy combining marketing with technology and driving measurable business growth, we'd love to hear from you.
Pay: From ₹40,000.00 per month
Benefits:
Work Location: In person
