You will be responsible for the full lifecycle of performance campaigns—from advanced technical setup, optimization, A/B testing & reporting.
Design and execute high-budget campaigns on Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads.
Manage "Always-On" and seasonal B2C campaigns across North America, LATAM, EMEA, and APAC, ensuring local relevance in over 12 currencies.
Drive measurable growth for App Installs, Subscriptions, and Web Conversions, optimizing for post-install events and Lifetime Value (LTV).
Expertly deploy Meta Advantage+ and TikTok Smart Performance Campaigns (SPC), knowing exactly when to use "Black Box" automation versus manual precision targeting.
Ensure 100% data accuracy by managing the Meta Conversions API (CAPI), TikTok Pixel/Events API, and Snapchat Pixel via GTM.
Proactively identify and fix tracking "blackouts," attribution shifts, or sudden spikes in CPA across global accounts.
Navigate iOS 14+ and Android privacy changes using SKAdNetwork / AdAttributionKit and incrementality testing to prove true channel lift.
Collaborate with design teams to brief "Native-first" content (UGC, Reels, TikTok trends) based on hard performance data.
Run rigorous A/B and Multivariate tests on hooks, CTAs, and visual formats, moving beyond vanity metrics to focus on conversion volume.
