Job Description – Senior Performance Marketer
Position
Senior Performance Marketer
Location
Calicut (Kozhikode), Kerala
Department
Marketing
Job Summary
We are seeking a highly analytical and results-driven Senior Performance Marketing Manager to lead our paid digital marketing initiatives. The ideal candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns that drive customer acquisition, lead generation, and revenue growth across multiple digital channels.
Key Responsibilities
Develop and execute performance marketing strategies aligned with business and revenue goals.
Manage end-to-end paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
Optimize campaigns to improve ROI, ROAS, CPA, CPL, and conversion rates.
Plan and manage digital marketing budgets efficiently to maximize performance.
Conduct keyword research, audience segmentation, A/B testing, and conversion rate optimization (CRO).
Monitor campaign performance using Google Analytics, GA4, Google Tag Manager, Meta Business Suite, and reporting dashboards.
Collaborate with creative, content, product, and sales teams to develop high-converting landing pages and campaign assets.
Analyze customer journeys and identify opportunities to improve acquisition and retention.
Stay updated with platform changes, industry trends, and emerging performance marketing tools.
Mentor and guide junior performance marketers and digital marketing specialists.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
MBA or professional certifications in Google Ads, Google Analytics, Meta Blueprint, or similar are preferred.
4–5 years of experience in performance marketing, with at least 1–2 years in a leadership role.
Required Skills
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads Manager (Facebook & Instagram)
LinkedIn Ads and other paid media platforms
Google Analytics 4 (GA4) and Google Tag Manager
Conversion tracking and attribution
A/B testing and Conversion Rate Optimization (CRO)
SEO fundamentals and landing page optimization
Budget management and campaign forecasting
Data analysis using Excel, Looker Studio, or similar BI tools
Strong analytical, communication, and leadership skills
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Customer Acquisition Cost (CAC)
Conversion Rate
Revenue generated from paid campaigns
Click-Through Rate (CTR)
Customer Lifetime Value (LTV)
Marketing ROI
Budget utilization and campaign efficiency
Preferred Attributes
Data-driven decision-maker with strong analytical skills
Ability to manage high-budget campaigns across multiple channels
Strong leadership and stakeholder management capabilities
Excellent problem-solving and strategic thinking skills
Adaptability in a fast-paced, performance-focused environment
Employment Type
Full-Time
Experience
4–5 Years
Compensation
Competitive salary, performance-based incentives, comprehensive benefits, and opportunities for professional growth.
Work Location: In person
