Key Responsibilities
- Develop and maintain monthly and quarterly social media content calendars aligned with business objectives.
- Plan, coordinate, and oversee the execution of marketing content across digital platforms.
- Collaborate with graphic designers, video editors, content writers, and other creative teams to ensure timely delivery of marketing assets.
- Coordinate with external vendors, freelancers, influencers, and creative agencies for campaign execution.
- Support branding initiatives by ensuring consistency in brand identity, messaging, and positioning across all communication channels.
- Identify target audiences and develop marketing campaigns based on buyer personas and customer insights.
- Work closely with the Sales team to design and execute marketing strategies that drive lead generation and business growth.
- Execute inbound and outbound lead generation campaigns through digital and offline marketing channels.
- Manage customer databases and CRM systems to monitor lead status, customer engagement, and campaign effectiveness.
- Track, measure, and analyze key marketing and sales performance metrics, preparing periodic reports with actionable insights.
- Assist in planning, executing, and optimizing digital marketing campaigns across Meta, Google, LinkedIn, and other relevant platforms.
- Manage and optimize Meta Business Suite for campaign scheduling, performance monitoring, and audience engagement.
- Support website content management, updates, and basic website maintenance activities.
- Research, evaluate, and implement AI-powered marketing tools and automation technologies to improve operational efficiency.
- Stay informed about emerging marketing trends, digital technologies, and industry best practices to drive continuous improvement.
Required Skills & Competencies
- Strong understanding of social media planning and content calendar management.
- Knowledge of branding principles, brand positioning, and customer segmentation.
- Ability to coordinate effectively with designers, video editors, content creators, and cross-functional teams.
- Experience managing external vendors, freelancers, and creative service providers.
- Understanding of sales-driven marketing strategies and customer acquisition techniques.
- Ability to interpret marketing, sales, and growth metrics to support data-driven decision-making.
- Working knowledge of digital marketing concepts, including SEO, Meta Ads, Google Ads, and content marketing.
- Hands-on knowledge of Meta Business Suite.
- Basic understanding of website management and content publishing.
- Familiarity with CRM platforms and customer database management.
- Understanding of inbound and outbound lead generation strategies.
- Strong interest in AI tools, marketing automation, and emerging digital technologies.
- Excellent communication, presentation, interpersonal, and organizational skills.
- Strong analytical thinking, problem-solving ability, and attention to detail.
Preferred Qualifications
- Exposure to influencer marketing and creator collaborations.
- Knowledge of SEO, keyword research, and on-page optimization techniques.
- Understanding of marketing budget planning and campaign cost analysis.
- Internship or project experience in the EdTech, Technology, or Learning & Development sector.
- Familiarity with Canva, Adobe Creative Suite, WordPress, or similar content creation and website management tools.
Desired Attributes
- Creative mindset with a strong focus on innovation and continuous learning.
- Excellent coordination and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-driven, proactive, and adaptable to changing business requirements.
- Strong business acumen with a passion for marketing and customer engagement.
- Willingness to explore and adopt new technologies and AI-driven marketing solutions.
What We Offer
- Opportunity to work on end-to-end marketing campaigns and brand-building initiatives.
- Exposure to digital marketing, AI-powered tools, branding, and business development.
- A collaborative, innovative, and learning-oriented work environment.
- Professional development and career advancement opportunities.
- Hands-on experience in the fast-growing EdTech industry with opportunities to contribute to impactful business initiatives.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
