Location: Bangalore, India
We are a digital systems company and a community of passionate, purpose-led individuals seeking to enhance people’s lives with technology. We deliver solutions with speed and at scale to address our customers’ complex business challenges. We are one of the largest providers of Digital Applications and Technology Solutions on SAP Business Technology Platform. To learn more about Incture, visit incture.com
We take pride in trust, transparency and open communication across all levels. You will thrive, if you are open to learning and making a difference in an intrapreneurial and fast-paced environment. We offer competitive salary and perks and a meritocracy driven career growth path.
The Business Development Representative (BDR) will be a critical member of Incture’s Growth Team, reporting directly to the Head of BDIS (Business Development & Inside Sales) with a dotted line into Portfolios or Sales Leaders. The role is responsible for driving top-of-funnel pipeline generation in the North America/ APJ/ EU regions by creating high-quality, sales-qualified opportunities across a defined set of strategic enterprise accounts, including Fortune Global 2000 organizations. The BDR will work closely with Marketing, Sales, Pre-Sales and Portfolios to execute a coordinated GTM motion.
The Key Responsibilities include the following but are not limited to:
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- Conduct detailed research on target accounts, identify key stakeholders, and map business priorities using strong business and industry acumen.
- Understand ICP needs and align them with Incture’s offerings to uncover opportunity areas.
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- Execute high-quality outbound prospecting into assigned enterprise accounts and in the assigned regions.
- Create compelling events, value-based messaging, and personalized outreach using phone, email, social channels, and in-person events.
- Maintain regular engagement with prospects to nurture interest and drive meeting conversions.
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- Partner with SAP teams in assigned region to run joint campaigns, events, and account-based activities that generate demand.
- Leverage SAP Store, solutions, and co-sell motions to identify and qualify leads.
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- Qualify inbound and ecosystem-generated leads from digital campaigns, SAP, partners, events, social channels, and referrals.
- Apply rigorous qualification criteria and scoring frameworks to ensure only high-potential opportunities move forward.
- Perform L1 qualification using defined criteria, need, intent, fit, budget indicators, timeline, and interest alignment.
- Ensure leads meet L1 qualification standards before passing them to the Sales Leaders for further (L2) sales qualification and opportunity development.
- Work closely with internal stakeholders to ensure seamless handoff and alignment on opportunity context.
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- Collaborate with Marketing to develop targeted campaigns, ABM initiatives, and messaging for assigned accounts.
- Drive attendance and engagement at relevant webinars, conferences, and industry events.
- Align with Marketing for the Portfolio based Content Creation.
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- Maintain accurate and up-to-date prospect and activity data in Zoho CRM.
- Execute personalized email campaigns and nurture sequences directly from CRM.
- Record detailed lead interaction history, insights, and next steps to strengthen account intelligence.
- 5+ years of BDR/ SDR/ Inside Sales experience ideally in IT products/services for the regions like - North America/ APJ/ EU.
- Proven ability to consistently hit or exceed quota.
- Strong outbound prospecting skills (email, cold calling etc).
- Ability to qualify leads using frameworks like BANT and MEDDIC.
- Experience using any CRM and sales engagement tools.
- Hands-on experience in working across the marketing stack impacting demand generation, on boarding, social listening, lead scoring and re-marketing.
- Should be dynamic, energetic and should be good at organizing information.
- Excellent communication skills, both written and oral.
- Positive and energetic presentation skills, excellent listening skills.
- Outstanding ability to communicate complex ideas and technical concepts clearly and efficiently to customers (including an executive audience).
- A track record of working in a fast-paced environment, set your own demanding expectations and be able to inspire and support other BDRs.
- Industry knowledge of either Manufacturing, Oil & Gas, Lifesciences, Pharma, Retail or CPG will be an advantage.
- Knowledge of SAP ecosystem will be an advantage.
- Bachelor's degree in business administration/ marketing/ communications OR any related field
Incture Technologies
www.incture.com
