Job Title: Digital Marketing SpecialistCompany
Excel India Tech
Job Summary
Excel India Tech is looking for a creative and results-driven Digital Marketing Specialist to strengthen our online presence, generate high-quality leads, and execute digital campaigns across WhatsApp, Instagram, LinkedIn, and other digital platforms. The ideal candidate should have experience in social media marketing, content creation, lead generation, and marketing automation.
Key ResponsibilitiesWhatsApp Marketing
- Create and execute WhatsApp marketing campaigns.
- Manage broadcast lists, customer segments, and promotional messages.
- Develop automated WhatsApp workflows and follow-up campaigns.
- Track campaign performance and optimize engagement.
Instagram Marketing
- Plan and publish engaging posts, reels, stories, and carousel content.
- Create monthly content calendars aligned with business goals.
- Grow followers organically through consistent engagement.
- Monitor insights and improve reach, engagement, and conversions.
LinkedIn Marketing
- Manage the company's LinkedIn page and maintain a professional brand presence.
- Publish industry-focused content, case studies, and company updates.
- Generate B2B leads through LinkedIn networking and outreach.
- Build relationships with potential clients and business partners.
Lead Generation
- Generate qualified B2B leads using social media and digital marketing platforms.
- Run lead generation campaigns and optimize conversions.
- Maintain lead databases and coordinate with the sales team for follow-ups.
- Monitor campaign ROI and prepare performance reports.
Content & Campaign Management
- Coordinate with the design team to create attractive marketing creatives.
- Write compelling captions and marketing copy.
- Stay updated with the latest digital marketing trends and platform updates.
- Analyze campaign performance using digital marketing tools and recommend improvements.
Required Skills
- Experience in WhatsApp Business Marketing.
- Strong knowledge of Instagram and LinkedIn marketing.
- Lead generation and customer acquisition strategies.
- Social media content planning and campaign execution.
- Basic knowledge of Meta Ads and LinkedIn Ads.
- Familiarity with Canva, Meta Business Suite, and Google Analytics.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–5 years of experience in digital marketing.
- Digital marketing certifications are an added advantage.
Preferred Skills
- Experience with CRM and marketing automation tools.
- Knowledge of SEO and email marketing.
- Basic graphic design and video editing skills.
- Experience in B2B marketing is preferred.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- WhatsApp campaign engagement and response rate.
- Instagram follower growth and engagement.
- LinkedIn lead generation and profile growth.
- Campaign ROI and conversion rate.
- Monthly content consistency and performance.
Location
Chennai
Employment Type
Full-time
Why Join Excel India Tech?
- Opportunity to work with an innovative LED Display & Digital Signage solutions company.
- Career growth in a fast-growing technology-driven organization.
- Collaborative work environment with continuous learning opportunities.
- Performance-based incentives and recognition.
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
Work Location: In person
