Creative Direction & Product Design
- Develop seasonal and capsule collections aligned with GENRAGE’s brand identity and commercial objectives.
- Create design concepts, moodboards, silhouettes, graphics, trims, and color palettes.
- Design contemporary streetwear silhouettes with emphasis on fit, proportion, and wearability.
- Prepare detailed tech packs including measurements, artwork placements, print specifications, and construction details.
- Ensure designs are optimised for scalable production methods (screen printing, HD rubber, puff print, selective embroidery).
AI-Enabled Design & Innovation
- Leverage AI tools for concept exploration, visual references, mockups, trend synthesis, and rapid prototyping.
- Use AI for research-driven design ideation (trend forecasting, aesthetic exploration, consumer insight mapping).
- Collaborate with leadership to experiment with AI-assisted workflows for faster drop cycles and design iteration.
- Maintain a balance between human creative direction and AI augmentation to preserve brand originality.
Sampling & Production Management
- Coordinate with sampling units and manufacturers to develop prototypes and pre-production samples.
- Conduct fit and quality reviews, recommend revisions, and ensure consistency across production batches.
- Work closely with sourcing and production teams to ensure feasibility, cost efficiency, and quality standards.
Market, Trend & Brand Alignment
- Monitor global and domestic streetwear trends, youth culture, digital aesthetics, and competitor brands.
- Translate trend insights into culturally relevant products for the Indian premium streetwear consumer.
- Ensure consistency of design language across collections, campaigns, and brand touchpoints.
Job Type: Full-time
Pay: ₹10,909.54 - ₹15,000.00 per month
Work Location: In person
