We are looking for a performance-driven Ads Specialist to plan, launch, and optimize paid advertising campaigns across Google and Meta platforms. You’ll be responsible for driving qualified leads, improving ROI, and scaling campaigns using data-backed decisions.
Key Responsibilities
- Plan, execute, and optimize Google Ads, Meta Ads
- Conduct audience research, keyword research, and competitor analysis
- Create and test ad copies, creatives, and landing page recommendations
- Monitor daily performance metrics such as CPL, CPA, ROAS, CTR, and conversion rates
- Implement A/B testing for ads, creatives, audiences, and funnels
- Set up and manage tracking using Meta Pixel, Google Tag Manager, and GA4
- Prepare weekly and monthly performance reports with insights and action plans
- Coordinate with design and content teams for ad creatives
- Stay updated with platform policies, algorithm changes, and ad trends
Job Type: Full-time
Pay: ₹12,000.00 - ₹18,000.00 per month
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
