About The Company:
At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Over the years Nykaa has steadily captured hearts and carts, ushering visits to both our online and 150+ offline destinations and building loyal communities through engaging and educational content. We also expanded our offerings by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.
KEY OBJECTIVE
This position is critical for category management as owner for luxury and
Homegrown curated online first brands for women western wear and will be
responsible for brand/designer selection onboarding, assortment and availability to
ensure value proposition to the customer is met all the times
To drive and enable growth of luxe/ Hidden gems category, enabling choice to
customers thereby meeting and exceeding revenue, margins and growth targets.
We are looking for a candidate who has very clear understanding about the luxury
space and eye for detail on brands in market and ways to grow them
disproportionately without degrading the customer Experience .
Product understanding of western wear is a must.
Responsibilities:
To Identify and onboard emerging luxury and homegrown aspirational online
first brands on to the brand
To develop and implement luxe and hidden gems category business plan
consistent with the overall Lifestyle Category.
To focus on achieving desired focus brand sales mix, develop & enhance
sales mix and launch if new brands.
To co-ordinate and research on category trends & competition for this
category to make in-roads for sustained growth for present & future.
To ensure that the key metrics governing the health of this category is met,
including Conversion rate, NPS and right ratio of GMV:NMV,returns control ,
brands onboarding scale up.
To achieve financial output such as targeted NMV, AMOP and Profit
Contribution.
Interface with internal teams (cross functional) to drive sales.
To suggest and give feedback on consumer facing activities such as UI/UX,
Supply chain, CS etc.
