Opening for Two positions ( Senior and Junior )
Job Responsibilities
As an account planner, you’ll need to:
- Liaise with clients to identify specific business problems and develop ideas
- Communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- Gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, social-economics and the market for the client’s product and market share
- Commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
- Run research groups
- Find an ‘angle’ on a specific product or service on which to base an advertising campaign
- Research the product or service to be advertised, which may involve gaining technical or specific knowledge
- Reconcile the differences between consumer’s current perceptions of the brand and the way the client wishes the brand to be perceived
- Meet the client to learn the background of the brand and advise on possible approaches to the target market
- Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Present conclusions and ideas to clients and other agency staff
- Analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign.
