Marketplace & Shopify Marketing Manager
Company: He Spoke Originals Pvt. Ltd.
Brand: He Spoke Originals
Location: Mumbai
Experience: 2–6 years
Salary: ₹50,000 – ₹80,000 per month
Employment Type: Full-time
About He Spoke Originals
He Spoke Originals is a modern Indian menswear brand building differentiated products and experiences for today's generation of men.
We are a founder-led, fast-moving startup, and we are looking for someone who can take real ownership of marketing execution across our marketplace and D2C businesses.
This is not a conventional corporate marketing role.
We are looking for someone who can identify what needs to be done, figure out how to do it, execute it, follow up, solve problems and drive things to completion.
About the Role
We are looking for a highly execution-driven Marketplace & Shopify Marketing Manager who will take ownership of the day-to-day marketing activities that drive sales across our:
- Marketplaces
- Shopify / D2C business
- Customer retention
- Performance marketing
- Campaigns
- Influencer & creator outreach
- Brand collaborations
- Partnerships
- PR and other marketing opportunities
You will work closely with the founders and take ownership of getting marketing initiatives from idea → execution → launch → measurement → improvement.
We are looking for an operator, not someone who only creates strategies or manages agencies.
What You Will Own1. Marketplace Marketing & Growth
Take hands-on ownership of marketing and growth across marketplaces such as:
- Myntra
- AJIO
- Flipkart
- Nykaa
- Other marketplaces as we expand
Your responsibilities will include:
- Marketplace advertising
- Campaign creation and optimization
- Product-level performance analysis
- Budget allocation
- ROAS and profitability tracking
- Identifying high-potential products
- Improving product visibility and sales velocity
- Marketplace promotions and offers
- Competitor analysis
- Category and pricing analysis
- Identifying marketplace growth opportunities
- Coordinating with marketplace account managers
- Following up on marketplace issues
- Tracking performance and taking corrective actions
You should be comfortable working directly inside marketplace dashboards and platforms, rather than relying entirely on someone else to execute changes.
2. Shopify / D2C Marketing
Take ownership of marketing execution for our Shopify business.
This includes:
- Website merchandising
- Campaign execution
- Landing pages
- Promotional campaigns
- Product launches
- Conversion improvement
- Customer acquisition initiatives
- Retention initiatives
- Upselling and cross-selling
- Abandoned cart recovery
- Browse abandonment
- Repeat purchase campaigns
- Customer segmentation
- Retargeting
- Email marketing
- WhatsApp marketing
- CRM campaigns
You should constantly look for opportunities to improve:
Traffic → Conversion → AOV → Repeat Purchase → Customer Lifetime Value
3. CRM & Customer Retention
Take ownership of converting our existing customer base into repeat customers.
Execute:
- Email campaigns
- WhatsApp campaigns
- Customer segmentation
- Post-purchase communication
- Abandoned cart campaigns
- Win-back campaigns
- Product launch campaigns
- Cross-sell campaigns
- Upsell campaigns
- Occasion-based campaigns
- Promotional campaigns
The objective is not simply to send communications.
The objective is to increase repeat purchases and revenue from existing customers.
4. Performance Marketing
Work hands-on with paid marketing activities and continuously improve performance.
Depending on experience, this may include:
- Meta Ads
- Google Ads
- Marketplace Ads
- Retargeting
- Product-level campaign optimization
- Budget allocation
- ROAS analysis
- CAC analysis
- Campaign testing
- Creative testing
- Audience testing
- Performance reporting
You should be comfortable looking at numbers and making decisions based on performance.
5. Influencer & Creator Outreach
Take ownership of identifying and reaching out to relevant:
- Influencers
- Content creators
- Fashion creators
- Stylists
- Celebrity stylists
- Micro-influencers
- Communities
- Relevant personalities
You will be responsible for:
Finding → Reaching Out → Following Up → Negotiating → Coordinating → Executing → Measuring
We are looking for someone who is comfortable sending cold emails, WhatsApp messages and making calls.
6. Brand Collaborations & Partnerships
Identify and execute opportunities with:
- Other brands
- Creators
- Communities
- Events
- Corporate partners
- Fashion platforms
- Media
- Strategic partners
- Relevant businesses
You will be expected to proactively find opportunities rather than wait for them to come to us.
7. Cold Outreach
A significant part of the role will involve proactive outreach.
You should be comfortable:
- Finding relevant prospects
- Building databases
- Researching contacts
- Finding email IDs
- Finding phone numbers
- Sending cold emails
- Making cold calls
- Sending WhatsApp outreach
- Following up repeatedly
- Setting up meetings
- Maintaining outreach trackers
- Converting opportunities into collaborations
If you have never made a cold call or sent a cold email, this role may not be the right fit.
8. Campaign & Marketing Execution
Own execution of marketing campaigns from beginning to end.
For example:
Idea → Planning → Briefing → Execution → Launch → Tracking → Optimization
You may work with:
- Designers
- Freelancers
- Agencies
- Developers
- Creators
- Vendors
- Marketplace teams
However, you remain responsible for getting the work completed.
You should not consider your job finished because you have sent a brief to someone else.
9. Startup Problem Solving
This is one of the most important expectations of the role.
At a startup, everything will not always be perfectly set up.
You may encounter:
- A Shopify issue
- A landing page that needs modification
- A tracking issue
- A marketplace listing problem
- A campaign configuration issue
- A CRM setup problem
- A basic website change
- A marketing tool that needs configuration
- A broken workflow
We expect you to first try to solve smaller problems yourself.
Use:
- Google
- YouTube
- ChatGPT / AI
- Shopify documentation
- Tool documentation
- Forums
- Existing resources
- Your own network
before waiting for another person.
We value resourcefulness.
You don't need to be a developer.
But you should be the type of person who thinks:
“Let me figure this out.”
rather than:
“I'll wait until the developer is available.”10. Marketing Operations
Maintain discipline around marketing execution.
You will be expected to:
- Maintain campaign trackers
- Track deliverables
- Maintain outreach databases
- Follow up with stakeholders
- Track campaign performance
- Maintain marketing calendars
- Document learnings
- Report results
- Identify pending actions
- Ensure tasks reach completion
Nothing should remain stuck simply because someone forgot to follow up.
What We Are Looking For1. Extremely Execution-Oriented
You enjoy getting things done.
You don't need someone constantly telling you your next task.
2. High Ownership
If you take responsibility for something, you drive it until completion.
3. Resourceful
You know how to find answers and solve problems independently.
4. Commercially Minded
You understand that marketing ultimately needs to contribute to:
Revenue → Customers → Repeat Purchases → Profitability
5. Proactive
You identify opportunities instead of waiting for instructions.
6. Comfortable With Outreach
You are comfortable with:
- Cold emails
- Cold calls
- Follow-ups
- Negotiations
- Reaching out to strangers
- Asking for meetings
7. Data Comfortable
You should be able to look at numbers and understand:
- Sales
- ROAS
- CAC
- Conversion
- AOV
- Retention
- Repeat purchase
- Revenue contribution
- Campaign performance
8. Fast Learner
You don't need to know everything on Day 1.
But you need to be capable of figuring things out quickly.
What This Role Is NOT
This role is not suitable for someone who:
- Only creates marketing strategies
- Only manages agencies
- Only creates presentations
- Only delegates execution
- Needs detailed instructions for every task
- Waits for freelancers for every small requirement
- Waits for developers for basic website changes
- Is uncomfortable with cold calling
- Doesn't like follow-ups
- Doesn't like operational execution
- Wants a highly structured corporate environment
- Measures productivity through meetings rather than outcomes
- Believes every task requires another person to execute it
We need someone who gets things moving.Ideal Candidate Background
Candidates with experience in any of the following environments would be relevant:
- D2C brands
- E-commerce
- Fashion / Apparel
- Consumer brands
- Marketplace businesses
- Performance marketing
- E-commerce marketing
- Growth marketing
- Digital marketing
- CRM / retention
- Marketplace management
Experience with Shopify, Myntra, AJIO, Flipkart, Nykaa, Meta Ads, Google Ads, CRM, WhatsApp marketing, influencer marketing or D2C growth is valuable.
You do not need to be an expert in everything.
We care more about:
Ability to execute + ability to learn + ownership + commercial thinking.
What Success Looks Like
Success in this role means that marketing starts moving faster because you are driving it.
You should progressively become the person who can independently take ownership of:
- Marketplace marketing
- Marketplace advertising
- Shopify marketing
- CRM & retention
- Performance marketing
- Influencer outreach
- Brand collaborations
- Partnerships
- Cold outreach
- Campaign execution
- Growth experiments
- Marketing operations
The ultimate goal is to build a marketing engine where:
Ideas get executed quickly.
Opportunities are actively created.
Problems get solved.
Campaigns get launched.
Performance gets measured.
What works gets scaled.
Compensation
₹50,000 – ₹80,000 per month
Compensation will depend on:
- Relevant experience
- Demonstrated execution ability
- E-commerce / D2C experience
- Marketplace experience
- Commercial understanding
- Ability to independently own projects
- Speed and quality of execution
Candidates who demonstrate exceptional ownership and capability can be considered toward the upper end of the range.
The Person We Want
We are looking for someone who sees a problem and thinks:
“I'll figure it out.”
Someone who sees an opportunity and thinks:
“Let me reach out.”
Someone who gets a task and thinks:
“When can I get this live?”
And someone who doesn't stop at:
“I sent the email.”
but asks:
“Did we get the result?”
If you are a hands-on, commercially minded, high-ownership operator who enjoys building things in a fast-moving startup environment, we'd like to hear from you.
Pay: ₹50,000.00 - ₹80,000.00 per month
Application Question(s):
- How many years of hands-on marketing experience do you have managing Shopify/D2C and marketplaces such as Myntra, AJIO, Flipkart, Amazon, Nykaa, etc.? Please mention which platforms you have personally worked on for which product categories and what you were responsible for.
- What is your current annual CTC and expected annual CTC?
- Where are you currently based, and are you comfortable commuting to our Thane office on a daily basis?
- What is your current employment status and notice period? If selected, how soon can you join?
Work Location: In person
