Shivara Wellness is a premium Ayurvedic wellness brand committed to delivering scientifically formulated, high-quality wellness products. We are building a modern D2C brand and are looking for a results-driven Performance Marketing Manager to lead our paid advertising efforts.
Job Summary
We are looking for an experienced Performance Marketing Manager who can independently plan, launch, optimize, and scale paid advertising campaigns across Meta and Google. The ideal candidate has a proven track record of generating profitable growth for ecommerce or D2C brands.
This is a fully remote role. We value results, ownership, and clear communication over fixed working hours.
Key Responsibilities
- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads campaigns, including Search, Shopping, Performance Max, Display, and YouTube.
- Scale campaigns while maintaining target ROAS and customer acquisition cost (CAC).
- Monitor campaign performance and make data-driven optimization decisions.
- Conduct audience research and build high-performing customer segments.
- Implement and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion API.
- Perform A/B testing on creatives, copy, audiences, landing pages, and offers.
- Work closely with our creative team to develop high-converting ad creatives.
- Analyze campaign performance and prepare weekly performance reports.
- Stay updated with the latest advertising trends, platform updates, and industry best practices.
Requirements
- 2+ years of experience in Performance Marketing.
- Proven experience managing Meta Ads and Google Ads.
- Experience working with ecommerce or D2C brands.
- Strong understanding of ROAS, CAC, CTR, CPM, CPC, CPA, and conversion tracking.
- Hands-on experience with GA4, GTM, Meta Pixel, and Conversion API.
- Strong analytical and problem-solving skills.
- Excellent communication skills and the ability to work independently in a remote environment.
Preferred Qualifications
- Experience in Ayurveda, healthcare, wellness, nutraceutical, skincare, or FMCG brands.
- Experience with Shopify.
- Knowledge of conversion rate optimization (CRO), email marketing, and customer retention.
What We Offer
- Competitive salary based on experience.
- Performance-based incentives.
- Flexible remote work environment.
- Opportunity to work directly with the founders.
- High ownership with significant career growth opportunities.
If you have a proven track record of scaling profitable ecommerce campaigns and are passionate about building high-growth D2C brands, we'd love to hear from you.
Pay: ₹18,061.69 - ₹72,514.03 per month
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
- Work from home
Work Location: Remote
