Marketing and Branding Manager
Location: Anna Nagar, Madurai
Salary: ₹30,000 – ₹50,000 per month + Attractive Performance Incentives
Job Type: Full-time
About the Role
We are looking for an experienced and result-oriented Marketing and Branding Manager to lead our marketing initiatives, strengthen our brand presence, and drive student admissions. The ideal candidate should have expertise in digital marketing, branding, lead generation, field marketing, and team management.
Key Responsibilities
- Develop and execute marketing strategies to achieve admission targets.
- Lead and manage online and offline marketing campaigns.
- Generate quality leads through digital, field, and referral marketing.
- Build relationships with schools, colleges, corporate organizations, and industry partners.
- Organize seminars, workshops, education fairs, roadshows, and promotional events.
- Manage social media marketing, branding, and advertising campaigns.
- Monitor campaign performance and optimize marketing ROI.
- Coordinate with the Admissions and Counselling teams to improve lead conversions.
- Conduct market research and competitor analysis.
- Achieve monthly lead generation and admission targets.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
- 3–6 years of experience in Marketing, Branding, or Business Development.
- Experience in the Education/Training industry is an advantage.
- Strong leadership, communication, and presentation skills.
- Knowledge of Digital Marketing, Social Media Marketing, SEO, Google Ads, and Lead Generation.
- Ability to lead a team and work in a target-driven environment.
- Willingness to travel for marketing and business development activities.
What We Offer
- Competitive Salary + Performance Incentives
- Career Growth Opportunities
- Professional Training & Development
- Friendly and Collaborative Work Environment
- Opportunity to work with a leading education brand
Preferred Skills
- Marketing Strategy
- Team Management
- Digital Marketing
- Lead Generation
- Branding & Promotions
- Business Development
- Event Management
- Communication & Relationship Building
Benefits
- Provident Fund
- Paid Time Off
- Paid Sick Leave
- Cell Phone Reimbursement
- Internet Reimbursement
- Commuter Assistance
Work Location: In person
Apply today and become a key part of our growing education team!
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Paid time off
Work Location: In person
