Anytime Fitness is looking for a creative and performance-driven Digital Marketing Executive to manage digital campaigns, generate quality membership leads, promote gym offers, and increase online visibility across multiple locations.
The candidate will be responsible for paid advertising, social media marketing, content coordination, lead generation, campaign optimization, and digital promotions. SEO is not included in this role.
Key Responsibilities
Create, manage, and optimize Meta Ads (Facebook & Instagram) for gym membership lead generation.
Plan and manage Google Ads and YouTube Ads campaigns.
Generate quality leads for membership, personal training, and promotional offers.
Manage and optimize daily/weekly advertising budgets.
Create monthly digital marketing and promotional campaign plans.
Manage social media pages including Instagram and Facebook.
Prepare social media content calendars for different gym locations.
Coordinate with graphic designers, photographers, and video editors for creatives.
Write attractive ad copies, captions, promotional messages, and CTAs.
Promote gym offers, membership plans, events, transformations, challenges, and campaigns.
Run remarketing and retargeting campaigns.
Monitor CPL, CPC, CTR, reach, engagement, conversions, and ROAS.
Conduct A/B testing of creatives, audiences, copies, and campaigns.
Coordinate with the sales team to ensure proper follow-up and conversion of digital leads.
Track leads generated from different campaigns and locations.
Prepare weekly and monthly digital marketing performance reports.
Monitor competitors' digital campaigns and promotional activities.
Coordinate influencer collaborations and local digital promotions.
Maintain consistent Anytime Fitness branding across all digital platforms.
Stay updated with current social media trends, advertising formats, and digital marketing strategies.
Required Skills
Hands-on experience with Meta Ads Manager and Google Ads.
Strong understanding of paid advertising and lead generation.
Knowledge of Meta Business Suite and Google Analytics.
Good knowledge of Instagram and Facebook marketing.
Strong copywriting and communication skills.
Basic knowledge of Canva is preferred.
Ability to analyze campaign data and optimize performance.
Creative approach toward fitness and lifestyle content.
Ability to manage multiple campaigns and gym locations.
Qualifications & Experience
Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
1–3 years of relevant digital marketing experience preferred.
Experience with fitness, gym, wellness, hospitality, retail, or franchise businesses will be an advantage.
KPIs
Number of qualified leads generated.
Cost Per Lead (CPL).
Lead-to-membership conversion rate.
Return on Ad Spend (ROAS).
Monthly membership conversions from digital campaigns.
Social media reach and engagement.
Campaign performance and ROI.
Timely execution of promotional campaigns.
Pay: ₹22,000.00 - ₹28,000.00 per month
Work Location: In person
