Job Description: Deputy Sales Manager – EdTech
Department- Sales / Business Development
Reports To - Sales Manager / Regional Sales Manager
Job Summary
The Deputy Sales Manager is responsible for driving revenue growth by leading a team of sales executives, achieving sales targets, building customer relationships, and promoting the organization's educational products and services. This role supports the Sales Manager in implementing sales strategies, monitoring team performance, and ensuring excellent customer engagement throughout the sales cycle.
Key Roles & Responsibilities
Sales Management
- Achieve monthly, quarterly, and annual sales targets.
- Assist in developing and executing regional sales strategies.
- Drive lead conversion and revenue generation.
- Monitor daily sales activities and pipeline management.
- Ensure adherence to sales processes and company policies.
Team Leadership
- Lead, mentor, and motivate a team of Sales Executives/Counselors.
- Conduct regular coaching sessions and performance reviews.
- Monitor individual KPIs and productivity.
- Assist in recruitment, onboarding, and training of new team members.
Customer Engagement
- Build strong relationships with prospective students, parents, schools, colleges, and institutional clients.
- Handle escalated customer concerns and objections.
- Ensure a high-quality customer experience throughout the sales journey.
- Maintain customer satisfaction and improve retention rates.
Business Development
- Identify new business opportunities and partnerships.
- Generate leads through various channels including referrals, events, webinars, and digital campaigns.
- Collaborate with the marketing team to improve lead quality and campaign effectiveness.
Sales Operations
- Maintain accurate records in CRM systems.
- Prepare daily, weekly, and monthly sales reports.
- Track conversion rates and sales funnel performance.
- Forecast sales and provide insights for business planning.
Market Intelligence
- Monitor competitor activities and industry trends.
- Gather customer feedback to improve products and services.
- Share market insights with management.
Cross-functional Collaboration
- Coordinate with Marketing, Operations, Product, and Customer Success teams.
- Ensure seamless onboarding and post-sales support for customers.
- Support product launches and promotional campaigns.
Key Performance Indicators (KPIs)
- Monthly/Quarterly sales target achievement
- Revenue generated
- Lead-to-enrollment conversion rate
- Team productivity
- Average ticket size
- Customer satisfaction (CSAT)
- CRM hygiene and reporting accuracy
- Retention and renewal rates (where applicable)
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Education, or a related field.
- MBA is preferred.
- 3–6 years of experience in EdTech, education, SaaS, or inside sales.
- At least 1–2 years of experience leading a sales team.
Required Skills
Technical Skills
- CRM tools (Salesforce, HubSpot, Zoho CRM, etc.)
- Microsoft Excel and PowerPoint
- Sales forecasting and reporting
- Data analysis
Soft Skills
- Strong leadership and coaching abilities
- Excellent communication and presentation skills
- Negotiation and closing skills
- Customer relationship management
- Problem-solving and decision-making
- Time management and organizational skills
- Results-oriented mindset
Preferred Experience
- Experience in EdTech, online learning, test preparation, or higher education.
- Proven track record of consistently exceeding sales targets.
- Experience managing inside sales or telesales teams.
- Familiarity with consultative or solution-based selling.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
