Job Title: Marketing Manager
Department: Marketing
Industry: Diagnostic Laboratory / Healthcare
Job Summary:
We are looking for an experienced and result-oriented Marketing Manager to plan, manage, and execute marketing activities for our diagnostic laboratory. The candidate will be responsible for increasing brand awareness, developing business opportunities, maintaining client relationships, and achieving marketing targets.
Key Responsibilities:
- Develop and implement effective marketing strategies to increase business and revenue.
- Identify new business opportunities and potential clients.
- Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and other healthcare partners.
- Manage and guide the marketing team to achieve monthly targets.
- Conduct regular field visits and monitor marketing activities.
- Promote laboratory services, health packages, and other diagnostic services.
- Monitor market trends, competitor activities, and customer requirements.
- Prepare regular marketing reports and submit them to management.
- Coordinate with operations and other departments to ensure smooth service delivery.
- Handle client feedback and resolve marketing-related issues professionally.
- Organize promotional campaigns, health camps, and other marketing activities.
- Ensure proper follow-up with existing and potential clients.
Requirement
Master's degree in Marketing, Business Administration, or a related field.
- Minimum 3–5 years of experience in marketing, preferably in healthcare/diagnostic/laboratory field.
- Strong communication, negotiation, and leadership skills.
- Good knowledge of local market and business development.
- Ability to manage a team and achieve targets.
- Willingness to travel for field visits. Good networking and relationship-building skills.
- Freshers can also apply. Candidates with prior experience in healthcare/diagnostic marketing will be preferred.
- Good communication and interpersonal skills.
Pay: From ₹15,000.00 per month
Work Location: In person
