Admissions Targets & Accountability
- Achieve and guarantee admissions targets (monthly, quarterly, and annual) as assigned by management.
- Take complete ownership of enquiry generation, follow-ups, counselling coordination, and final admissions.
- Ensure high conversion rates from leads to confirmed admissions.
Regional & Bulk Admissions Strategy
- Plan and execute bulk admission drives from North East states, Bihar, UP, and Nepal.
- Build, manage, and monitor education agents, counselors, aggregators, and institutional tie-ups.
- Conduct school visits, seminars, group counselling sessions, and roadshows.
Marketing Planning & Scheduling
- Prepare monthly and quarterly marketing schedules covering:
- On-ground promotions
- Digital campaigns
- Agent activities
- Conduct and attend marketing meetings, school meetings, agent meetings, and internal review meetings.
Digital Marketing Oversight
- Plan, monitor, and optimize:
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- GMB / GNB (Google Business Profile)
- Google Ads / AdWords campaigns
- Coordinate with digital agencies or internal teams to ensure lead quality and ROI.
Reporting & Management Communication
- Prepare and submit fortnightly and monthly performance reports to management, including:
- Admissions achieved vs targets
- Region-wise performance
- Agent productivity
- Digital campaign analysis
- Cost per lead and cost per admission
- Present insights, challenges, and corrective action plans to management.
Team Leadership & Coordination
- Lead and supervise the admissions and marketing team.
- Coordinate with academic, hostel, accounts, and administration departments for smooth admission closures.
- Train counsellors and team members on programs, fee structure, and selling points.
Key Skills & Competencies
- Strong expertise in education marketing and admissions
- Proven experience in bulk and regional admissions
- Ability to plan, execute, and report independently
- responsible for the filling of all the seats of the college
- Strong negotiation, communication, and leadership skills
- Willingness to travel extensively
- Highly target-oriented and result-driven
Job Type: Full-time
Pay: ₹60,000.00 - ₹80,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Ability to commute/relocate:
- Kurali, Punjab (Kurali, S.A.S Nagar District): Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
