1. Sales Strategy & ExecutionDevelop and implement annual/quarterly sales plans (ABP) to achieve primary (to stockists) and secondary (to chemists) sales targets.Drive sales and distribution of generic products, ensuring maximum geographical coverage and market penetration.Analyze market trends, competitor activity, and pricing to formulate effective selling strategies.Ensure ready availability of stock at the distributor level and manage stock forecasting accuracy.2. Trade Marketing & Brand PromotionConceptualize and execute BTL (Below-the-Line) activities, schemes, and campaigns targeting retailers and stockists to drive off-take.Lead the launch of new products in the trade generics segment.Monitor in-store visibility, merchandising, and POS material utilization.Align marketing efforts with the sales team to ensure sales objectives are met.3. Team Leadership & ManagementLead, mentor, and motivate a large field sales team (RSMs, ASMs, Sales Representatives) to enhance performance.Set KPIs for the team, conduct performance reviews, and identify training needs.Build a goal-oriented, high-performance sales culture.4. Channel Partner Management & Business DevelopmentManage distributor/stockist relationships, including new appointments and performance reviews.Ensure timely collection of payments and control outstanding balances.Resolve channel disputes and complaints promptly.5. Reporting & AnalyticsPrepare and present regular (daily/weekly/monthly) sales performance reports to senior management.Review market intelligence data, including competitors' prices, new products, and schemes
