Job Brief
The ContentCraft is India’s first and only social-sector oriented consultancy firm, offering Branding, Communication and Strategic CSR Consultancy services.
We have an opening for a Digital Content Producer to manage our various digital properties. The candidate should be highly-motivated and self-driven to produce high-quality digital content for our digital and Social Media platforms. You should be able to create content based on trending topics, convert articles, research reports, whitepapers etc., into short, snappy and aesthetically pleasing content that can be shared across our digital and Social Media platforms.
Your primary responsibility will be to leverage content to drive traffic to our websites and increase followers for our Social media Channels. You should have good knowledge of Content Management Systems, Adobe Suite and be able to edit short videos using either Adobe Premier or FCP. As a Digital Content Producer, you will be working on a day-to-day basis with our content and marketing teams. You will be responsible for implementing the company’s overall digital marketing strategy.
Responsibilities
- Plan, produce and execute all digital content in coordination with our marketing and content teams.
- Drive traffic to the various websites of our sister companies and build a strong Social Media presence.
- Generate weekly analytics reports for evaluation by the leadership team.
- Establish KPIs for all digital properties of the company and determine their ROI.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new creative growth strategies with our leadership and content teams
- Collaborate with design and development teams to build excellent UI and UX.
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies for providing inputs to the leadership team for enhancing development
Skill requirements
- 4-6 years of experience as a Digital Content Producer
- Excellent knowledge of CMS, CSS, SEO, SEM and HTML coding. Working knowledge of Java and Python scripts will be helpful.
- Ability to work with the latest online tools and builders.
- Excellent command of English language.
- Familiarity with web designing is necessary.
- Ability to think creatively to produce sticky content for various digital platforms.
- Excellent knowledge of analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends and other Social Media analytics tools.)
- You should be a great team player, who should be able to turnaround projects quickly and efficiently.
- Good time-management interpersonal and communication skills will be helpful.
- Bachelor’s or master’s degree in marketing/data science or related field is necessary.
Specification:
- Type of Job: Full time
- Location: Connaught Place, New Delhi
- Working Days: Monday to Saturday
- Contact Details: [email protected]; 8586987772,
