About Us
Digital Marketing StudioGenix LLP is a fast-growing digital marketing agency delivering result-oriented digital solutions across multiple industries. We specialize in performance marketing, social media marketing, website development, SEO, branding, and lead generation. We are looking for a data-driven Performance Marketer who can create, optimize, and scale paid advertising campaigns to generate measurable business growth.
Job Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage lead generation, eCommerce, and brand awareness campaigns.
- Monitor campaign performance and optimize based on key performance indicators (CTR, CPC, CPA, ROAS, ROI, Conversion Rate).
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and other tracking tools.
- Perform A/B testing for creatives, ad copies, landing pages, and audiences.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Collaborate with the creative, content, and web development teams to improve campaign performance.
- Manage campaign budgets efficiently and maximize return on ad spend.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
Required Skills
- 2–3 years of hands-on experience in Performance Marketing.
- Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
- Experience with Google Tag Manager and conversion tracking.
- Understanding of SEO fundamentals and landing page optimization.
- Experience with lead generation and eCommerce campaigns.
- Ability to analyze campaign data and make data-driven decisions.
- Excellent analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Skills
- Experience with LinkedIn Ads or YouTube Ads.
- Knowledge of Looker Studio for reporting.
- Familiarity with CRM integrations and marketing automation.
- Google Ads and Meta Blueprint certifications are an added advantage.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
