•Develop and execute comprehensive digital marketing strategies aligned with school admission targets and brand goals.
•Manage and grow the school's presence on all social media platforms — Instagram, Facebook, YouTube, LinkedIn.
•Create and publish high-quality content (posts, reels, stories, videos) using AI tools such as ChatGPT, Canva AI, Adobe Firefly, or equivalent.
•Plan, launch, and optimise paid ad campaigns on Google Ads and Meta Ads (Facebook/Instagram) for admissions and events.
•Manage SEO for the school website — keyword research, on-page optimisation, blog creation, and backlink building.
•Maintain and update the school website with fresh content, event coverage, and announcements.
•Design creatives for digital and print marketing materials — banners, brochures, email campaigns.
•Run targeted email and WhatsApp marketing campaigns for parent communication and new admissions.
•Track, analyse, and report on campaign performance metrics — impressions, reach, leads, and ROI.
•Monitor competitor schools' digital presence and provide strategic recommendations.
•Manage school reputation on Google reviews, JustDial, and other platforms.
•Coordinate with the academic and admin team to capture and publish school events, achievements, and news.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Ability to commute/relocate:
- Gandhinagar, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Current Salary
- Expected Salary
Education:
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
