LIFE CIRCLE HEALTH CARE PRIVATE LIMITEDJOB DESCRIPTION – CAREC MARKETING EXECUTIVE
Department: CareC – Marketing & Business Development
Designation: CareC Marketing Executive
Employment Type: Full-Time
Location: Chanda Nagar
Reporting To: CareC Business Head / Management
Experience: 1–3 Years
About the Role
We are looking for a CareC marketing executive to promote and onboard home care agencies / centers onto the CareC application. The role involves client identification, application demonstrations, lead conversion, customer follow-up, database management, and coordination with IT and management for customer issues.
Key Responsibilities
1. Client Identification & Lead Generation
- Identify and contact Home Care Agencies / Centers in the assigned location.
- Build and maintain a database of potential clients.
- Connect with decision-makers and introduce the CareC application.
- Generate qualified leads through calls, visits, networking, and referrals.
2. Application Demonstration
- Schedule and conduct CareC application demos.
- Explain the features, benefits, and usage of the application.
- Understand client requirements and demonstrate relevant features.
- Address basic queries and coordinate technical queries with the concerned team.
3. Follow-up & Conversion
- Follow up with clients after every demo.
- Understand client requirements, concerns, and objections.
- Maintain proper follow-up records.
- Convert potential clients into active CareC users.
- Coordinate the onboarding process after conversion.
4. Client Relationship Management
- Maintain regular communication with existing clients.
- Ensure clients are comfortable using the application.
- Collect customer feedback and identify areas for improvement.
- Maintain professional relationships with home care agencies / centers.
5. Customer Issue & IT Coordination
- Receive and understand customer-reported bugs, errors, or application issues.
- Collect necessary details such as screenshots or error messages.
- Coordinate with the IT team for resolution.
- Follow up with IT until the issue is resolved.
- Update the customer and confirm resolution before closing the issue.
6. Management Coordination
- Escalate major customer concerns or unresolved issues to management.
- Discuss client requirements and challenges with the concerned team.
- Coordinate with IT and management for timely resolution.
- Share recurring customer feedback and product improvement suggestions.
7. Reporting & Database Management
- Maintain updated records of leads, demos, follow-ups, conversions, clients, and issues.
- Submit daily/weekly reports as required.
- Ensure all client and follow-up information is accurate and updated.
Key Performance Indicators (KPIs)
- Number of Home Care Agencies / Centers contacted.
- Number of demos conducted.
- Number of qualified leads generated.
- Number of clients converted and onboarded.
- Follow-up completion and conversion rate.
- Client application adoption and engagement.
- Timely resolution/follow-up of customer issues.
- Accuracy of client database and reports.
Required Skills
- Excellent communication and presentation skills.
- Good convincing and follow-up abilities.
- Customer relationship management skills.
- Basic understanding of mobile applications and technology.
- Ability to understand and communicate technical issues.
- Good coordination and problem-solving skills.
- Strong documentation and reporting skills.
- Willingness to travel locally for client meetings and demos.
Qualification & Experience
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, Computer Applications, or a related field.
- 1–3 years of experience in marketing, business development, healthcare, SaaS/application sales, customer success, or client relationship management.
- Freshers with strong communication and presentation skills may also be considered.
Role Objective
To increase the number of Home Care Agencies / Centers using CareC, convert potential clients into active users, maintain strong client relationships, and ensure timely resolution of application-related issues through effective coordination with the IT Team and Management.
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Provident Fund
Work Location: In person
